Strategic planning
for better results
At Digital Marketing Group we are aware of the importance of short-term and long-term business planning. Proper judgment allows to develop the the full potential of the company and to use effectively of available resources.
That is why the corporate strategy is the leading point of developing each corporate campaign. The corporate strategy is the decisions of the top management and the activities that need to be adopted in order to be implemented the goals of the business.
When we start work on a new project, we study:
- Owners’ vision (in case of family businesses and SMEs) or the vision of the corporation / brand (with larger structures and international companies);
- Targets of the company for the relevant market;
- The resources it has – human, technological, financial, etc .;
- The structure of the business (the business model) with which it works;
- The systems and processes in the company and the market where it works.
Why are we different
At Digital Marketing Group we have strategic insights and broad knowledge in over 20 industries. The strategies we have developed to implement marketing and brand strategies have proven to be effective over the years for many of our clients’ campaigns. Continuous learning of innovations and technologies, as well as their use in the operational work of ourselves, allows us to know in depth the challenges that our clients will be facing.
That is how we succeed, together with our clients, to develop objective and realistic strategies.
What do we offer?
Our team include experts with serious experience in strategic marketing planning. This allows us to offer a wide range of consulting services in the area of strategic marketing:
Corporate marketing audit
as an external experts, we can tell you whether you are on the right track or give you valuable guidance on where you can evolve your marketing and digital efforts.
Development of corporate and brand strategies and business models
in accordance to the key indicators for the success of your business.
Operational planning
to achieve the goals set at corporate, brand or campaign level (positioning, segmentation, etc.).
Management and optimization
of relationships with the clients.
Marketing budgeting
we can assist you in developing a practical and corporate-compliant communication budget. By strictly complying with accounting and financial standards at work, we can offer you services that optimize your marketing resource.
Corporate marketing audit
as an external experts, we can tell you whether you are on the right track or give you valuable guidance on where you can evolve your marketing and digital efforts.
Development of corporate and brand strategies and business modeling
in accordance to the key indicators for the success of your business.
Operational planning
to achieve the goals set at corporate, brand or campaign level (positioning, segmentation, etc.).
Management and optimization
of relationships with the clients.
Marketing budgeting
we can assist you in developing a practical and corporate-compliant communication budget. By strictly complying with accounting and financial standards at work, we can offer you services that optimize your marketing resource.
The digital business will be an increasing part of your marketing efforts. That’s why you need a partner who knows his abilities and who also has an in-depth look at the traditional and digital channels of communication so that together you can realize the best marketing mix for your brand’s needs.
Working with DMG is much more than 3 words, but I will say the most important of them: Pleasure, Satisfaction, Sense. Just a part of your success!
KOSARA STANKOVA, Digital Marketing Manager at TESY
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Key projects
Because the good strategy is in the base of successful business.
