B2B marketing

to reach the right people

If there is anything in what we, in Digital Marketing Group, are really good at, is undoubtedly the B2B marketing. This not so popularly covered sphere is the core passion of majority of our team. The planning, realization and management of specialized B2B campaigns is the distinctive specialty of our agency and throughout the years we have proved the ability to realize successful projects for some of the leading brands. We have worked on the business development of a number of productions or niche segmented business products and services. Hence, we are deeply aware of all relevant campaign which target B2B audience.

We understand the power of the effective B2B marketing.

Why are we different?

Even though not many people acknowledge it, working with B2B brands is exceptionally challenging. The challenges hide in the niche audience segmentation, the numerous terminology with which we are dealing with as well as the complicated relationships among the different sectors, statutory restrictions and more.

We know the specifics of working with B2B brands and have walked the long way, along which to plan, realize and analyze similar campaigns.

Our experience in more than twenty niche sectors helps us to quickly identify the needs of every new B2B brand and to develop as well as realize a fully-working strategy.

Combining the best of the marketing and deflecting it through the prism of the specifics of the B2B branding, we have proven that we are able to structure and manage similar projects.

With the companies that trust us, we build long-term relationships while managing to achieve project realization we are mutually proud of.

What do we offer

We are aware of the numerous challenges in realizing such projects. Therefore, we have built clear procedures which allow us to optimize the process of developing and realizing successful projects.

Usually one qualified strategy for B2B clients demand detailed research and analysis of the goals and markets, of the base of which we develop plan for action. We will help you and the develop of all the needed B2B business/trade materials, as like as with the support of the online and offline communication with business partners. The strategy we will end with detailed budgeting of the expense, over which Your new strategy should step so it could achieve its outlined goals and results.

The stages, that we walk through, have proven their effectiveness:

Detailed acquaintance with your business

Whether it is about building products or raw materials, the first step we take is to become familiar with the business’s structure, with the production process, with the technical specifications of the products or services which will be offered. Usually we are doing this in the facility where everything happens – sometimes wearing boots and protecting glasses. Often we became secret clients of the brand, but this is the way to find a way for improvement.

Getting to know the terminology

At B2B marketing this could be even 10 people for one country. Based on our experience we have developed methods for working with small target groups and we provide suitable solutions for reaching them.

Getting to know the terminology

This is maybe one of the hardest phases, but without it there is no way we could guarantee qualified solutions we give. Sometimes it means we must get involved with external experts (mainly when it comes to the field of science), who work with us and support us in the process.

Getting to know the competitors

At B2B very often these are 2 – 10 companies who are recognized as direct competitors. In order to provide qualified solutions, we analyze in detail their business too, the strong and the weak sides.