Video productions

The video format is gaining more popularity in ad and organic formats across all digital platforms. This phenomenon is not accidental – it is closely related to the dynamic and changing behaviour of users on social media networks, websites and online points of communication.

Video productions are a valuable tool for every business and the opportunity to present your company or product in a quick, beautiful and elegant way with the most important information and creative message to your potential or current customers. The implementation of different formats and content in the marketing strategy, including video, allows for better comprehensive targeting and positioning to the audience in the most relevant way possible. Video productions as part of the marketing strategy are a key and emblematic moment in the development of digital advertising in Bulgaria as well as in the world. So do not miss out on that trend and let us find the right way for a video message to your customers.

By setting goals for new video production, our team will approach your project with the necessary understanding and marketing knowledge so that the end result can fully meet your company’s requirements. Our extensive and long-term experience in creating unique video content is the key to the high quality of each video production we make. Whether the video is designed for digital marketing, television, or presentation, we always use state-of-the-art technology, high-end equipment and innovative methods and techniques to deliver the ultimate results.
At the core of the technologies we use are the trends in video production and video recording. Based on them, we upgrade our skills, strategies, techniques and programs we work with. Above all, modern technologies and the opportunities they offer to Bulgarian advertisers have a major influence. The equipment with which video footage is made is at the highest level. Cameras, lighting, sound, and even drones – are an integral part of the technical training our team has to make your video even more exciting and memorable.
The first stage of the technical specifications is to create a clear scenario for our team to be guided during video production. It includes the goals, interests, and the message to the target audience. During the filming day, our video production team takes and adjusts all the equipment, prepares and organizes the place where the footages will be taken. Leading to the advertiser’s scenario and technical requirements and wishes, raw videos are made to meet the requirements. The next stage is for our graphic designers and video designers, as well as programmers to bring together all the frames, according to the agreed and approved requirements, to add an elegant finish like text, design, animations, etc. to get to the final video product.

The success of a video production is measured in several stages. Above all, it is important that the whole story and message of the video is properly transferred and based on the marketing objectives set in the initial video planning. The second step is for users to take a specific action, measured by increasing sales, leads, and other measures that are important to your company. That is why creating a video production is not a stereotypical process that can be neglected. It is important to measure the use of your digital marketing activities, and video production is a trend that will build a strong image in front of your audience, bringing positive benefits to your business.