The task: Spedition and logistics are developing dynamically, and digital technologies will be more involved than ever before in their growth. The Digital Marketing Group was selected as the Eurosped Group branding and digital agency to help raise customer awareness of the group of companies and to work for developing the digital brand awareness of the group.

Eurosped is one of the first private transport and logistics companies on the Bulgarian market. Over time, however, the market has expanded, and competition has also taken place. Customer requirements for more complete service have grown.

After analyzing the situation of the company, the environment and the sector, we have offered to start working with their existing customer base. In fact, Eurosped has had contact with most companies regularly using such services over the years. Their customer base was complete enough to be able to offer a good start. Here are the aims of the online campaign:

Major:

• Increasing the sales volume from existing customers (upsales);
• Increasing the sales of other services offered by the company (cross-sales);
• Increasing Brand Recognition (first of mind);
• Raising the image of the company as a social, responsible among potential partners, employees and students.

Secondary:

• Expansion of customer base with new customers and users.

• Content development – Every month, we generate 3-4 closely related material and professional news about the company’s development. The aim is to provide interesting information to Eurosped’s audience, clients and partners. We had to go into detail in the terminology of the sector. We got to know everything – from forwarding and transportation premium services to customs declarations and logistics practices. The created content is being uploaded to the blog in the brand new website we created. In addition to being useful to users, such content works in the long run to optimize the company’s website and reduce the costs that would result to improve SEO rankings;
• Managing a monthly electronic newsletter – it aims to present the most interesting of the industry and the latest around the company, along with the available commercial offers for the month. It is distributed to the company’s customer base, as well as to people who have been interested in receiving information about their business;
• Social media management – Development of content related to the goals and growth of the company. It aims to demonstrate the company’s permanence in the online environment, to engage Eurosped’s employees in the company’s priorities, to assist customers in choosing a partner.

The monthly newsletter, which reaches over 6,000 business users, increased the number of queries to the company and improved its image among potential customers. The average number of open emails is 28% and the newsletters have a 25% open rate.

The Eurosped web site (developed by us) is ranked and retained the leading search engine rankings on a number of key words and phrases.

Content uploaded to social networks has increased the company’s online activity and built brand image and persistence.

The company’s website succeeds in a few years to rank first in Google’s search for key keywords and phrases