Task: Introducing the Essentica brand on the chemical and agro markets of raw material in Bulgaria, Greece, Turkey, Romania and Serbia.

Assisting in the planning of the brand’s marketing and sales activities, identification of key clients and Lead Management. We have also identified key forums in priority sectors for the company. Together with the client’s team we have developed and localized content, aiming to attract and retain key customers for the brand through social media, updating the corporate blog and newsletter. Last but not least we have realized B2B media coverage in specialized publications.

90% of the planned number for potential users reached in advance for a period of six months.