Export marketing

for successful international expansion

International expansion is a natural stage in the development of any company that wants a faster expansion or has tapped its potential locally. The export strategy requires precise planning of activities and the engagement of an experienced and adaptable team to manage the process.

Over the years, our experts have been involved as part of marketing teams in the expansion of dozens of brands in international markets. Our experience is mainly in Europe and the Balkans, but we also have projects in Asia, Latin America, USA.

Developed by us processes based on personal practice and know-how from leading companies, we can optimize marketing efforts and achieve optimal results, be using in-house good practices and know-how from the leading international consulting companies.

Our innovative approach to our day-to-day work and the knowledge of a wide range of tools and solutions shortens the branding process in new geographic markets.

How do we work?

During the development of the export marketing strategy

We analyze the client’s goals and capabilities in the short and long term as well as his corporate strategy. This allows us to get the most realistic view of the project and make an objective assessment of the project’s realism.

After this stage, we start by exploring and analyzing the target markets and we use to develop an action plan to enter the new market. We identify possible sales points, such as exhibitions, international and professional forums and personal meetings; target audiences; promotion and sales channels, etc.

We provide assistance in finding business partners (distributors, agents, contractors, subcontractors, clients, etc.). And we offer quality management of communications with them, including:

Development of B2B business / commercial materials;
Keeping online and offline communication with business partners;
Together with our partners we can assist in the study of local legislative and accounting practices;
We also participate in the process of budgeting costs and forecasting revenue.

During the realization of the export marketing strategy

Our team participates in the planning and management of communication activities for different markets. Our knowledge of local markets gives us the opportunity to choose effective solutions for communication channels, ways of targeting, impact on consumer behavior.

In the process of work we localize and adapt the content of the marketing and advertising materials; visualization of communication materials, optimization of investments.

For a number of our partners, we also support communication on initial queries from their customers.

During the analysis and the account of the campaigns

In-depth analysis of campaigns and individual activities can be a source of new revenue streams or give ideas for optimizing marketing investments.

Marketing audit is a service we offer and which is preferred by companies that aim to increase the efficiency of their activities and sales levels.