The Task:

Sometimes there is no need to look for the nice things, because in some cases they come to you by themselves. Himalaya came to us surprisingly, looking for dedicated partner in building their digital presence. The company, which is importing the series of herbal food supplements and cosmetics, needed development of a digital marketing concept.

• Brand and products awareness both online and offline
• Increasing the direct online sales.

Building the right digital concept for a pharmaceutical and cosmetics company is a challenge. On the one hand, the ethical norms and normative standards to be respected in the promotion of food additives and cosmetic products should be taken into account. On the other hand, online platforms line Google and Facebook, in particular, impose a great deal of limitation on the methods in which medicines, cosmetics and nutritional supplements can be advertised. From a business point of view, the balance between online and offline sales should be achieved by increasing consumers rather than by cannibalization one channel from the other.

The developed concept was based on the idea that we should comply with consumer behaviour, their needs and behaviour in the online environment. We have looked at the entire online and offline paths of the buyers and we analyse the way the most faithful fans of the Himalaya brand do their shopping. This gave us exceptional ideas on how to respond to the needs of consumers when they need to buy a food supplement or a cosmetic product.

The developed concept was based on the idea that the brand should build its strong presence in the online environment. Unlike other companies where the producer company is not a factor in the consumer, Himalaya has shown that brand fans are looking for it first and then the name of the particular product.

We developed a concept that encompasses social media Facebook and Instagram, a paid Google AdWords search ad, a banner ad combined with blogging content to educate the user when choosing the right product. The strategy has been carefully aligned with the product types offered by the company and its goals. We have determined the seasonality of product use and target audiences of the brand. In the process of work, we have also made the way to locate the content on the basis of texts, vision and distribution.

Particular attention was paid to the behaviour of individual consumer groups when looking for information on the types of food supplements and cosmetic products. This required a precise and ethical description of the content of the posts and blog posts, correct targeting of the various types of creatives, and their optimization.

As part of the brand’s overall management, we tracked and manage daily ads and targeting social media and online campaigns by analyzing the behavior of target groups and, if necessary, making changes to the action strategy.

In order to improve the brand’s performance, we also invest heavily in developing adequate creatives to attract organic traffic and synchronize with each other to build brand consistency.

We agree on the promotional terms of products on a monthly basis so that we can present them in the most appropriate and intriguing way for the audience.

Within the first six months of your joint work:

• We have expanded the customer base of customer base by over 150%;
• We have built an image and presence of the brand online;
• For a period of 5 months, we have increased sales by nearly 20% (compared to the previous 5 months) with the same advertising budget;

We created content relevant to the interests and audience of Himalaya, which we distributed on social networks and in an online environment, which also helped to optimize the site.