54% of B2B marketers today use X (Twitter) to build brand awareness, engage with potential customers and, yes, even drive sales through advertising on the platform.
There are 2 more general ways to use X (Twitter) for B2B marketing:
- Publish interesting content for organic brand growth;
- Using X advertising where you pay to reach a highly targeted audience. This type of Twitter ads allows you to reach users based on location, language, age, gender, and many other criteria.
Why do we recommend using X for B2B marketing?
The serious development of influencer marketing in recent years has encouraged many B2C companies to turn to social media by collaborating with internet stars to sell and promote their products.
There is also the growing market for B2B companies using the same platforms, albeit in a slightly different way than B2C ones. The good news that has turned into X’s advantage is that over 80% of people see their phones as an important part of work.
However, X is more of a mobile platform that supports professionals who would like to take their work anywhere. This gives accessibility and the advantage that B2B marketers can reach their target audience at any time of the day.
The advantages of X as a platform for B2B marketing
X offers an opportunity for brands to more easily interact with potential customers while providing a thriving advertising space. According to statistics, users spend over 25% more time viewing ads on Twitter than on any other social media platform.
X offers essential features for B2B marketing, enabling companies to thrive on the platform. Some of them are:
- Ability to inform followers if a business account offers customer and product related support
- Automated welcome messages to engage your audience
- Quick response capabilities that make it easier to work with customers.
This customer-centric approach is what sets X apart from other social platforms.
Build your own X profile
Many marketers believe that X should be a priority for the B2B sphere, as the platform reaches about 6% of the world’s population over the age of 13, indicating that Twitter clearly has many opportunities and benefits for B2B companies.
In Bulgaria, the platform has registered over 550,000 unique users. Over 100 – 150,000 are its regular users.
If your brand has not yet created its own X profile or you are looking for ways to improve your reach and increase sales, we recommend that you start using it for social listening to understand what your audience is saying about your brand. You can then use this data to create content that responds to this dialogue with your customers.
B2B marketing on X offers a potentially huge customer reach, and your sales and brand recognition are sure to increase.
Final thoughts on X advertising for B2B
Surely most B2B marketers have forgotten that there are other valuable platforms besides LinkedIn. X is a powerful social media advertising platform that can help you reach a target audience at the right time, increase brand awareness, and engage with potential customers in a casual setting.
To get even better results on X, use a combination of organic content and paid ads. And don’t forget we can always give you more information if you reach out to us!
