Landing pages

Landing page is an important attribute to any digital ad. The decision to create this type of page depends on the type of campaign, its purpose, and whether the ad should be exported elsewhere outside of your business’s main website. Usually the landing pages are the first thing your users communicate with when they are interested in your ad. Therefore, this page must be implemented in a way that impresses and intrigues users so that they continue their walk through your site by taking a particular desired action to your business.

The design, the development, the optimization and the maintenance of your landing pages are the continuation of a good digital campaign. Through them you keep your communication with the client alive and you collect information about his behaviour, interests, demography etc. As your own media you have the freedom to unleash the marketing potential of your digital campaign here. The text, photos, videos and how you interact with the landing page are important elements of the process of intriguing your clients by bringing them closer to you by closing the user path you have previously drawn in your campaign.

We can offer you effective solutions for creating a landing pages that increase the engagement of your customers with your brand, no matter if you are a small local company or an international brand. Our team has many years of experience in developing unique landing pages for each sector, so we will advise you on base of your data and analysis on how to approach together the most effectively.

The planning, development and maintenance of a website or a landing page is a complicated process. The beginning of the project is where you should put more effort in order to build stable frame for the development of your on-line project.

We can definitely help you with the proper development of your project’s first steps, the correct structuring, the ways it will interact with the customers, the technical requirements it should correspond to.

Taking the right path from the beginning can spare you a number of troubles on a later stage and to optimize your investment in terms of programming, optimization and digital advertisement.

Our team has the experience not only to develop and implement the first stages of your landing page, but also to integrate it in the full marketing and advertisement  strategy of your business.

The technologies for building a landing page are largely overlapping with the development of a corporative Internet page, but the process is not always so complex and complicated. When developing landing pages we recommend that if you are a small or a medium company and don’t have your own system, use an open source platform. This way you will not be dependent on us or any other contractor and you will have complete freedom to choose the partner  you want to work with on a project or in a long-term plan.

For more sophisticated or corporative projects, requiring additional programming and more sophisticated features, a detailed review of the documentation is required to determine the amount of interference of the technology that is needed to properly implement the project.

Depending on the purpose of your digital advertising, the development of the landing page should clearly lead your users to a specific action for some kind of conversion. The behaviour and experience of users on your landing page is strongly influenced by the content, design, functionality and the easy navigation on the page itself. As professionals in the area, we strive to create a landing page to make your client spend the most time on the site, be intrigued and truly committed to your business and make an order or call you. The development of such a type of advertising page should always be in line with the corporative goals of your brand and on the other hand with the behavior and experience of the users in the brand.