Banners
to sell more
Banners – the simplest, but also the most complicated thing in the digital advertising. The design and development of effective banners, that will attract the right audience, will build the exact impression and will invoke the right action from the users, is among the most difficult tasks for advertisers.
In the banners development process, we take into consideration: the platforms’ algorithms for banner advertisement, such as Google Ads & Bing Ads, as well as Display and Video 360 (also known as Google Bid Manager); the previously developed users’ behavior analysis; and the brand strategy. This way a simple HTML5 banner is successfully coordinated with the strategic goals, which your digital campaign aims to achieve.
Before the web banner development starts, we need to determine if this advertising tool is suitable for your marketing or business goals. Next step is the implementation of the banners in a way that will clearly speak to your audience, without being annoying and to maximize the opportunity for our users to take action.
Each banner’s success is also extremely connected with the proper targeting of your display advertising, its optimization and the additional daily fine tuning.
That’s why we pay attention to what we will say, how will we say it, how will we tell about it to the world, where you pay for being published.
Why choose us?
Planning, developing and maintaining websites is a complex process. The more you are at the beggining of your project, the more efforts you need to put in to build solid framework for your online project.
Our team deinetly can support you in developing the first steps of creationg your project.
We can help you in each phase, starting with the correct structuring, the ways which it will interact with users, the technical requirements it should meet. Proper project development from right from the beggining can save you problems after that and significantly optimize your investment in programming, optimization, and online advertising later on.
Our team has the experience not only to realize the initial development of your website but also to integrate it into the overall marketing strategy of your business.
Our guiding principles when developing web banners:
Creativity
Creativity is not because of the creativity itself, but because of the image of your entire campaign and its goals. This principle is important for success and helps for better customer recognition and conversion. Everyone has seen how blurred the internet space can be from blinking and annoying banners. When we incorporate more creativity into the design and development of the banners, we give more value to your product/service and brand through visual techniques and design to attract attention in an elegant way. We know how much you want to have those elements that will highlight you from others and will attract the attention of the right people - those who are willing to buy from you.
Content
Finding the right words and creatives to entwine in the small space of a banner is the stage we pay special attention to. The content carries the whole message and appeals to the people to whom the banner is broadcast. The more clear and visually appealing the banner is, the greater is its chance of being shown to a larger and more accurate audience. Because this is part of the ad platforms algorithm. This small moment of the digital meeting between your business through the banner and potential and current customers should be captured in the best possible way. We know how saturated the market is from competing products and services, so we are looking for ways to reach your customers in the most effective way.
Technologies
Online advertising technologies are developing at a global scale, but that does not mean they are applicable for your business. We prefer the moderate use of technology when developing Internet banners. They should not be too technologically innovative either because it may be too early for your users to understand them, nor should they be too ordinary because their purpose is to impress and attract a particular action. The advertising platforms themselves are developing technologically continuously, the possibilities for targeting the banners are increasing. So trust the experience of our team and we will help you increase sales for your brand by using the appropriate banner formats for it.
Creativity
Creativity is not because of the creativity itself, but because of the image of your entire campaign and its goals. This principle is important for success and helps for better customer recognition and conversion. Everyone has seen how blurred the internet space can be from blinking and annoying banners. When we incorporate more creativity into the design and development of the banners, we give more value to your product/service and brand through visual techniques and design to attract attention in an elegant way. We know how much you want to have those elements that will highlight you from others and will attract the attention of the right people - those who are willing to buy from you.
Content
Finding the right words and creatives to entwine in the small space of a banner is the stage we pay special attention to. The content carries the whole message and appeals to the people to whom the banner is broadcast. The more clear and visually appealing the banner is, the greater is its chance of being shown to a larger and more accurate audience. Because this is part of the ad platforms algorithm. This small moment of the digital meeting between your business through the banner and potential and current customers should be captured in the best possible way. We know how saturated the market is from competing products and services, so we are looking for ways to reach your customers in the most effective way.
Technologies
Online advertising technologies are developing at a global scale, but that does not mean they are applicable for your business. We prefer the moderate use of technology when developing Internet banners. They should not be too technologically innovative either because it may be too early for your users to understand them, nor should they be too ordinary because their purpose is to impress and attract a particular action. The advertising platforms themselves are developing technologically continuously, the possibilities for targeting the banners are increasing. So trust the experience of our team and we will help you increase sales for your brand by using the appropriate banner formats for it.
We are very pleased with our joint partnership with DMG! As a start-up business a year ago, we were attracted by their vision of establishing a new service in Bulgaria and the innovative approach to the implementation of the marketing plan through digital channels. We rely on them to grow together!
MARTIN BOGDANOV, CEO Paysera Bulgaria
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Because we know that the simple things can have greater impact.
