Apps development
to be useful and entertaining
In modern digitization, the widespread use of different types of applications is increasing rapidly. Some apps are for mobile devices, such as tablets and phones, while others are used as a tool for engaging users online. These are the exact applications that the developers team in the advertising agency Digital Marketing Group are creating.
Custom applications for online social media implementation are brand’s own platform where a type of game is programmed and the possibilities are unlimited – questions can be asked about the brand and people have to respond, whether with open or closed answers or doing something else as an action that can then be measurable and engage the audience with the given brand.
Each app can be installed on the business page of the social media platform Facebook and also it can be developed on a separate subpage or landing page. The environment in which the app can be installed and used is determined by the goals – whether it is a feature set at the campaign level or as a permanent extra app for users. This is a useful tool which brands can successfully enhance the interest and recognition among the right audience.
Why choose us?
At Digital Marketing Group you will find a team of specialists who have a detailed focus on the development and programming various platforms and applications for digital advertising purposes. Our goal as a digital agency is always to provide optimal solutions that are attractive, interesting and useful for the audience they are presented to, and to meet the set business goals.
The people on the team who are directly responsible for the overall application process will always find a unique approach and strategic proposals for optimal project implementation. You can rely on always getting interesting ideas, high-class service, excellent performance and monitoring of the whole process.
Working stages of mobile app development
- Discussing the objectives of the project and targeted audiences
- Discussing the visual and textual concept with the client
- Developing a variety of types and scenarios for app usage
- Specification of the technical characteristics
- Creating unique text and graphic content that is responsive to corporate identity
- Selection and use of photo material
- Design and application programming
- Installation and initial tests of the way of working
- Successful completion of the project
- Transfer to the client
Technologies we use
When creating digital applications for online advertising, it is important to define the purpose and the nature of the application itself, in order to determine the technical characteristics needed for the successful programming of each application. Our team has experience throughout the years with various platforms that allow for easy adaptation of design and content as well as subsequent installation. Depending on the degree of complexity and levels of interaction inside the application, our team can build any app from scratch. This allows considerably greater freedom in action as functionalities, but it is important to emphasize that the time for implementation of such project becomes much longer over time. We like to optimize workflows in every way possible, and we know that the earlier the strategic steps are taken, the sooner we will be able to finish the project.
User experience
Successful implementation of the application ensures an exciting experience for users who use it. By including various apps in the form of engaging games, each brand guarantees increased interest and significantly increases awareness of their products or services.
Working with DMG is much more than 3 words, but I will say the most important of them: Pleasure, Satisfaction, Sense. Just a part of your success!
KOSARA STANKOVA, Digital Marketing Manager at TESY
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Key projects
for the apps development