Trending in Digital marketing: SEO for voice search

Digital marketing is evolving at a rapid rate, and trends and new technologies are slowly taking their place, changing the look of the entire industry. But what is all this about? Who needs this dynamic? If you are a business owner or a manager, it will probably be difficult to keep track of every aspect and endeavor to implement every technology and technology in your business. Well, innovations and technologies in digital marketing aim to improve the experience of your customers and your customers. So today we will look at a new element in the future of online marketing, namely SEO for voice search.

It is important to clarify that Google’s voice search algorithm is in the process of learning and developing for our native language, but that does not mean that it will not enter our daily lives and digital strategies very soon. Try this feature with your Google Assistant if you’re on Android or Google Home.
So, what exactly is voice search? It’s easy – instead of writing, you say clearly and clearly what interests you. Based on its algorithm, Google will display website results or respond directly by reading a sample of a website that has been deemed relevant and most of all credible, comprehensive and accurate in its search. To better understand the scale and capabilities of voice search, here are some facts:

• There are 33 million voice search devices in use;
• Currently 1/3 of Google searches come from voice search;
• 57.1% is the share of Android technologies and 34.9% is Bing (Apple’s Siri use the latter);
• By 2020, half of the searches will be voice-free without using a keyboard;
• For now, adults use voice search to search for coordinates (direction, address, or phone to contact a business), call someone, play a song, or check their time;
• Teens and teens also use active voice search. Most of all, to call someone, look for contacts or help with the homework (no surprise :).

How to optimize your site for voice search?

As a whole, site optimization is a long and endless process that needs constant attention and upgrading in order to achieve optimum results in time and start to have a return on effort and resources. It requires certain knowledge and skills, such as HTML5 & CSS, basic principles and rules, as well as constant monitoring, because some techniques work today, and after a month, they no longer exist. However, the strategy for optimizing your voice search website requires that you take completely new actions and keep an eye on new parameters of your site.

1. Site speed is crucial – the average download speed is 52% faster than the desktop version, which gives a significant advantage to sites that load in about 4 seconds.

2. HTTPS – If you have the time to invest and develop the optimization for your website, then you should be ready and invest some money in an SSL certificate. 70.4% of Google Assistant voice searches are from HTTPS sites.

3. Authoritative domains take precedence – news sites or content sites of their own that have proven to be reliable sources over time, are more successful in voice searches, and can even be cited as the specific source from which Google retrieves information . This in turn gives added value to the end customer.

4. Share your content on social media – socials have been proven to play a key role in determining relevance and engagement with a text. The more comments, engagements, and shares there is content that comes from your site, the more the article or site gets ranked for a voice search. An interesting fact is that for the US, the average top voice search result is 1 199 Facebook shares and 44 tweets.

5. You don’t have to delve into creating separate themed pages – Google is interested in relevance and credibility. That’s why the algorithm changes so much that you don’t necessarily have to include keywords or track exactly what keywords and phrases people are searching for out loud. Semantics is more important and defining, and it is precisely this that enables the algorithm to extract and comprehend the best content possible.

6. Write briefly, clearly and clearly Without unnecessary pomposity – this will make it easier for the bot to pronounce the answer quickly and seamlessly in the future. Keep in mind that the average length of such an automated voice search response is 29 words, so save heavy terminology.

7. Content development should be at the fore front ,when developing a strategy for optimizing your site – in addition to quality, you should also aim for depth, which would automatically lead to longer articles. By far, the best minimum you should aim for is 1,000 words, but Google tends to take the lead on sites with even longer articles. Therefore, if you have something to say and be helpful, just write it in the most comprehensible way possible.

8. Refresh your business listing on Google My Business – Now that people are mostly looking for directions and coordinates, make sure your business information is up-to-date so you don’t miss out on potential leads quickly and easily .

There are other tactics and strategies in place to optimize voice search sites, but for the time being, these steps would be a big part of daily optimization. As we said, this trend is not yet strongly present in Bulgaria, but it does not prevent you from starting working in this direction from earlier so that you are not prepared in a year or two.

There are other important elements that need special attention, such as the so-called. Snippets, because they will be the main driving force and what the bot will say to the user, in addition to relevant excerpts from a given text.

The topic is really super interesting and deserves more attention because as every aspect of digital marketing and SEO is changing according to consumer behavior. And they want to get the information faster and more clear, easily digestible and accurate. Because time is valuable and decisions about an action become more intuitive.

In the US and Western Europe, for example, Alexa’s Amazon is the voice assistant that is taking on more and more serious positions and in some sectors such as online commerce has completely displaced other search engines. We will talk about his work and the logic behind it in one of our next articles. In the meantime, come to our office to talk more about the future of your business and how to use digital technology to increase your sales. Contact us.