Employer Branding

to stand out as an employer

Building a successful employer’s brand is among the directions, which we in Digital Marketing Group work hard through the last few years. We combine our experience with building a brand reputation with the good practices in the area of digital advertisement and offline communication.

Employer Branding can be described as the process of creating a good corporate image for the enterprise among its potential employee.

We, marketeers, love to quote the four classic P-s in marketing (product, price, placement and promotion). But what we always have in mind as the most important is the fifth P (people).

In the last few years, especially with the development of the modern IT businesses, the leading companies in the world realized that the staff they hire, more commonly leaves its employers. The reasons are different, but this created unique competition for the hiring of good specialists, which for its side made marketing and the sections for human resources to think of new solution of the problem.

Why are we different:

Employer branding as a part of the marketing first started to develop in the corporations. Nowadays event SMEs use it in their strategies as a tool to find and attract good employees.

We ourselves in Digital Marketing Group work in highly competitive environment, where we are trying to attract into our team the best experts in the field of digital marketing. We have the experience to test and build corporate strategies, which present the brands in good aspect and to co-operate with the attracting of good candidates. Additionally we implement communication strategies that support the process of increasing the retention of perspective employees.

Employer Branding should be a long term strategy. Its hard to be planned and implemented successfully.

We understand the meaning of the contribution of every employee in our common environment and we always work with vision for the future of the brand and not in looking for short-term speculative results.

Through the years we have worked in different sectors and we know the psychology of different groups of users. Our experience goes beyond the boundaries of our country, where we have realized projects for relocation outside the borders of a specific country.

What do we offer:

We at Digital Marketing Group can help you realize your potential as an employer by offering a full range of services in the field of Employer Branding:

We analyze your business model, opportunities and threats to your successful branding as an employer.
We will prepare an employer branding strategy and a corresponding communication program appropriate to the target groups of employees you are targeting.
We will also offer you a detailed plan for implementing the strategy and we will carry out all the necessary communication activities.
We will optimize your strategy and individual campaigns during their implementation so that we can achieve the maximum results.
We will never forget that creating a brand image, especially when it comes to employer branding, is a long-term process that also requires long-term efforts. That is why we will be joining and will be at your disposal at all key stages of project implementation – from finding the right employees to their detention.