Task: To create a promotional video showcasing Birse jewelry as the perfect Valentine’s Day gift, emphasizing the connection between the brand’s elegance and the emotions a quality piece of jewelry represents.

• Position Birse as the natural choice for special occasions like Valentine’s Day.
• Inspire the audience to express their love through unique and stylish jewelry.
• Strengthen Birse’s recognition as a symbol of sophistication and emotional value.

The promotional video tells a tender and romantic story about the power of meaningful gifts. The protagonist selects a piece of Birse jewelry, which becomes the centerpiece of an evening filled with love and emotion. We combined elegant cinematography with close-up shots of the jewelry, highlighting their refined design. The video concludes with the slogan: “Birse – Giving Love Since 1993,” underlining the brand’s longevity and reputation in the market.

Consumers began associating Birse with the ideal way to express love and gratitude, reinforcing the brand’s image as a symbol of style and class.
Sales of Birse jewelry suitable for gifting increased by 30% in February.