Task: To create a key visual and slogan that highlight the advantages of the Ambassador corn hybrid, a product by Syngenta. The goal was to emphasize its high yield potential and the reliability of its seeds in modern agricultural conditions.

• Position the Ambassador hybrid as the top choice for farmers seeking high efficiency and sustainable results.
• Showcase the product’s strength as a “superpower” for increasing yields.
• Engage the audience with a modern, dynamic, and memorable visual campaign.

We developed an inspiring visual concept associating the product’s power with the dynamism of American football. The central figure—a player holding an ear of corn instead of a football—symbolizes the confidence and energy that farmers can rely on when using Ambassador.

The slogan, “Superpower for Yields,” reinforces the message that this hybrid is the key to successful and stable harvests. Bright colors, a modern design, and dynamic visuals convey a sense of energy, innovation, and results.

• The campaign generated significant interest among the target audience, reaching over 80% of it through various communication channels.
• Sales of the Ambassador hybrid grew substantially during the first season following the campaign launch.
• Syngenta reinforced its position as a leader in offering high-quality corn hybrids that meet the needs of modern farmers.