Task: Bostik produces adhesives for both industries and end consumers, serving a wide range of markets such as construction, packaging, high-tech products, hygiene items, DIY, and many more globally. As part of the Arkema group, a company committed to developing innovative materials for a more sustainable world, Bostik creates unique products. They approached us to launch a digital campaign aimed at informing Bulgarian consumers about the advantages of their assembly adhesive Mamut, known for its exceptional strength and versatility.

We developed a creative advertisement that highlighted the features of Mamut adhesive using a combination of striking visual and textual elements. The silhouette of a mammoth symbolizes the adhesive’s extraordinary strength and power, reinforced by the slogan “The Strength of a Mammoth.” The phrase “Bonds everything quickly and firmly” emphasizes its efficiency and reliability across various materials. Visual icons and text accentuated key technologies such as HD Polymer Technology and its instant bonding feature, a core characteristic of the product. Bright colors and emphasized words like “bonds instantly” and “bonds firmly” attract attention, while the message “Bonds all materials” clearly demonstrates the adhesive’s versatility. This design effectively conveys the image of a powerful, reliable, and highly efficient product.

The digital campaign we developed and executed included a variety of communication channels: social media, banner ads, video advertisements, YouTube ads, and CTV advertising.

On social media, where competition for attention is intense, with the client, we noted that the campaign’s creative vision, combined with a clear message and focus on benefits, increased both visibility and product sales. We created a series of posts, including a question-and-reward game, to engage users in different ways, maintain interest in the product, and track its presence in various cities across the country through specially organized marketing events in stores.

The campaign delivered excellent results not only in Bulgaria. Bostik recognized the media efficiency as one of the best globally, surpassing results in significantly larger markets across Europe and beyond.

Loyal consumers of the brand in Bulgaria increased their affinity for the brand, which naturally reflected in the reported sales.