Facebook advertising

to be social

Facebook advertising is so much more than text and a nice picture. That is why we offer in-depth knowledge and working tactics for its proper management. We have proven expertise in social media advertising and we know how to structure and present your business correctly to your potential Facebook clients.

What’s the core of Facebook advertising?

Marketing and advertising on the well-known social networking platform Facebook is the most preferable for almost every type of business. This is one that does not refer to the number of members who benefit on a daily basis but also to the confidentiality of the results that can be achieved – starting with branding, awareness building, and interest in products and services. letting you know about a monthly newsletter, collecting information from interested customers and discussing, last but not least, the realization of sales.

Overall, Facebook is a good channel that successfully supports the sales process and facilitates the initial contact of traders with potential customers.

Basically, Facebook’s goal is to bring people together, no matter where they are in the world. And here we talk more about sharing with your family and friends to keep track of who he’s been doing over the years without having to even see. Well, it also helps advertisers reach out to the users who best meet the marketing goals and achieve their goals.

How is it working?

The distinctive marketing mix of any digital campaign is a good thing to place an honorable spot on Facebook ads. The working principle of this channel is highly simplified but requires specific skills to get optimal results. There are many advertising techniques that need to be cleverly applied because otherwise efficiency will be minimized. Knowing the business and setting clear business goals determine the strategy and direction to address the successful Facebook ads campaign. The platform allows a wide range of tools and settings for ad serving and targeting. Based on user activity, interests, and other factors that the algorithm segments and determines for each user individually, the ad is being launched successfully. Generally speaking, Facebook algorithm learns itself based on the settings that are made to give good results.

But you need to know exactly what you want to achieve. Determining the main goal, is followed by defining the advertising budget and the framework of the desired audience. Ad formats have a strong emphasis on the quality and the good results in the Facebook ad mechanism, you can see them below on this page.

Targeting options

The opportunities for targeting potential customers and partners on Facebook social network are well structured and detailed broken down. This allows detailed selection and mixing different types of audiences. It is possible to target ads by different metrics, for example:

– Consumer interests – starting from business industries, entertainment, family and relationships, fitness, food, hobbies, online shopping and technology. These distinct core units are further broken down into more closely related subcategories, allowing better description of the potential clients’ profile.

– Users’ behavior – there are again main ad targeting points here. The algorithm records every action users make and classifies them, allowing advertisers to target users with a relevant social networking behavior. Some examples are:

traveling people
online orders of goods
type of mobile devices and more

– By demographics – this column can generally target Facebook ads to people who have listed, for example:

Education – Primary, Secondary, Higher

important events in their lives – such as relationship, marrying, birthday and even anniversaries or engaged

parents – of children aged 0 months to 26 years and other categories

In Facebook advertising, the approach and the strategy are the key to achieving high quality results. The usage of the targeting options is directly related to the product or service, the goals of advertising, audience knowledge, and testing of different options to achieve the desired end results. Whether the business has some experience or is now launching ads on Facebook’s social networking platform, it’s an excellent opportunity to reach the right audience on a much larger scale than the well-known traditional advertising channels like TV or radio.

Advertisement formats

The ad formats on the Facebook ad network are extremely diverse and allows space for great creativity. The main goal is to grab the attention of consumers.

Did you know that the average window in which you do this is about 3 seconds?

As users view the content quite quickly, they pay little attention to details, and the visual design plays the brake to attract attention to an ad. This includes things like colors, text, composition, and clear call to action – purchase, call, form filling, and more.

The most popular formats in Facebook advertising are the well-known standard posts that you can find in every business page, and among the most successful are:

– Static post – this is a single picture that reflects a certain message and a feeling.

– Video – This format has been the most successful in a few years. The recommended length of the Facebook video ad is about 20 seconds.

– The carousel – these are up to 10 pictures that can be viewed by sliding the screen sideways. They are ideal for presenting more products, such as online stores

– Slideshow – Static photos that show up one after another and look like a video. A great way for making video with limited resources.

The ad platform on Facebook has more ad formats and continuously adds more new format. Their use depends on a variety of factors, and they are determined on the basis of your desired goals and experience. As a digital marketing agency we always recommend the most optimal and effective solution for visual presentation based on the individual business needs.

Price models

On Facebook, you’ll find standard digital ad pricing models as well as on other platforms such as CPC, CPM, CPA, CPV. The platform allows for optimized budgeting and the efficiency is excellent.

Positioning

The advantage of Facebook advertising is above all better recognition and in-depth direct communication with users and so-called business fans. Due to the large number of users and the detailed structured advertising opportunities, the Facebook advertising algorithm allows a significant shortening of the distance between business and potential customers, which leads to a faster realization of the business objectives – sale, call, request and more.

Proper ad management and business pages enhance the recognition of each brand. Facebook advertising allows each business to position itself where consumers spend a big amount of their time, namely in their phones. This channel is a must-have in building a positive awareness and a long-lasting relationship with the customers. Reputation management is also controlled extremely well, which again leads to positive dividends for the business. If you want to reach a larger audience, you will surely feel the benefit of Facebook advertising in the early stages of your ad campaign.

How is it supporting your business development?

Facebook advertising helps every type of business to be more successful on the market. Whether it’s a small, medium or big brand, Facebook advertising is the perfect channel for implementing the standard marketing funnel model and delivers the business goals starting with brand introduction and product or services, leading to a specific action, bringing a true business value.

Overall cost optimization for advertising is at the bottom of any successful business. And ad management on Facebook allows you to make changes, settings, and additional optimizations for each ad in real time. This helps the brand to be in full control over costs, ads, audiences, and the end result. Another useful side of advertising on the Facebook social network is the good analysis and transparency of the results.

The platform offers an extremely wide range of metrics that are important for making an informed decision about current and future ads. This makes business management easier in a digital environment and provides valuable information about people’s behavior and their interactions with the ads. In this way, moving them forward in the marketing funnel is easier and the targeting becomes more personalized to different audiences.

Working with DMG is much more than 3 words, but I will say the most important of them: Pleasure, Satisfaction, Sense. Just a part of your success!
KOSARA STANKOVA, Digital Marketing Manager at TESY

How can we help you with Facebook advertising?

Digital Marketing Group’s team has years of experience in strategic planning, structuring and managing Facebook ads. We have established rules and order in which each project is developed individually and according to the objectives set.

First of all, our team will learn about the experience your brand had with ads on Facebook. Making a detailed analysis of the state of your own media and data in ad history, we will draw up a detailed action plan and an effective media budget strategy, defining details such as duration, audiences, creatives, messages and other aspects of Facebook advertising.

Planning a strategic plan has a crucial role in achieving the campaign goals. We know that the separation of individual audiences and a different approach to approach them will lay a solid foundation for building excellent advertising. Our team will skillfully do the following for your business:

Analyze the current state and business concept.
Will get to know in detail the offered products and services. In most cases, we prefer to test them on our own as end-users and check the real experience they get.
We will develop an individual marketing strategy that fully fits your corporate identity. We rely on an individual approach to each audience and, accordingly, different messages that lead to one goal.
Throughout the campaign, you can rely on full transparency and accountability for the results achieved.
We always work closely with the marketing department, so you can rely on us as a trusted partner who will give you suggestions and effective solutions for the development of Facebook advertising campaigns.

We have a great experience and ads on Facebook’s social network not only in Bulgaria, but other European countries too, like Romania, Greece, Serbia, Croatia, Poland, Spain, the Czech Republic, England and others. Our larger scale experience allows us to monitor the trends and development of Facebook advertising in different countries and to plan in more detail the distribution of advertising activities for each country separately. If you want to expand your business beyond the borders, the Digital Marketing Group Facebook team will lead you effortlessly on the international scene, helping you sell successfully everywhere.

When developing the strategy

We define together the objectives of the campaign that meet the business needs;
We assist in structuring and segmenting the audience according to the potential of Facebook advertising;
We define how to reach potential customers;
Preparing detailed media planning and effective budgeting for the entire campaign period;

During strategy implementation

We develop a strategic action plan according to your needs;
We make detailed media planning to achieve the advertising prices set in the strategy;
We develop attractive creatives to attract the attention of your customers;
We organize the campaign booking, the operational control of its implementation and the final monitoring;

During reporting and analysis