TV advertising

to reach a larger audience

We know that each campaign, that aims to reach mass audience on a national level, needs a well-executed TV advertisement. TV advertisement is also suitable in combination with aggressive strategies that aim to lead to quick sales or establishing a new brand/product.

Advertising through the main TV channels requires professional approach as well as an in-depth knowledge on all relevant metrics and conditions regarding the broadcasting of TV ads. In addition, achieving the optimal mix requires serious approach as well as detailed analysis of the relevant alternatives.

What is it?

We know that each campaign that aims to reach mass audience on a national level needs a well-executed TV advertisement. TV advertisement is also suitable in combination with aggressive strategies which aim to lead to quick sales or establishing a new brand / product.

It is assumed that TV advertising is an expensive channel, however, this is due to the larger audience reach, more serious influence on users as well as the added value that it brings to the brand. Of course, there are exceptions which prove that TV advertising does not always have to be an expensive pleasure. There are opportunities to reach target audiences via niche channels under good conditions. Such solutions could be a great addition to the media mix and if implemented well can benefit the brand establishment as well as its popularity.

The TV market in Bulgaria is strongly segmented with two main players – BTV Media Group as well as Nova Broadcasting Group which hold the major channels. In 2018, The Sales House kicked off, which are an authorised seller of ad space within the Discovery Group channels as well as some local TV stations.

We at Digital Marketing Group offer professional management of TV campaigns as an add-on to the media mix of our clients. Thanks to rich experience of our team in executing such campaigns, we can offer a number of services to complete your TV campaign.

We offer

developing creative formats, trough which you can introduce in a memorable way your products or services;
production of advertising spots – unique content or adaptation, video recording or animation;
media planning of effective campaign, aiming to target effectively the exact audiences;
media buying of advertising time in efficient finance conditions;
strict monitoring of achieved results.