Retargeting advertising

for more precise targeting

Do you manage the data of the people who have interacted with your business online? Well, now is the time to think about not just how to find new potential customers, but also to strengthen your positions with people who have already seen your brand on the Internet.

What is retargeting advertising?

Retargeting, or also known in the field of digital advertising as remarketing, is an automated process that allows advertisers to remind their users who have already interacted with their business through different ad platforms. Some of these types of interactions can be:

Organic visits to the site
Clicks on ads
Seeing an ad;
Watching a video ad;
Interactions with your social business profiles;
Inquiries on your site;
Completed purchases through your website;
Abandoned carts on your website.

Based on these and other types of introductions of the brand in front of the audience online, retargeting is an excellent opportunity to emphasize creatives and remind users to make a specific follow-up action after this initial contact. This way you can increase inquiries about your services or remind people who used them to come back. Remarketing aims to meet individual business goals for the familiar audience, which inevitably leads to the consolidation of interest and guaranteed fulfilment of your business goals. Without retargeting, the data collection of the so-called cookies is useless and definitely the lack of such advertising in marketing your digital advertising mix would be a seriously missed opportunity.

How it works?

Retargeting in digital marketing takes place on different platforms. They can be social medias such as Facebook, LinkedIn, Instagram, while others are the well-known platforms for text and display ads such as Google Ads, Bing Ads, programmatic platforms, and more.

For each successful individual remarketing campaign, regardless of its long-term goals, you must first have tracking codes correctly set up and installed. They are the key to the success of any remarketing advertising on any platform where your business advertises. They are the link between your own media – your website and ad platforms. The gathered information can be segmented in detail and provides a good basis for planning future campaigns and trends in users’ behavior and conversions. Based on the information gathered and the stage reached by each user, when properly planned and set up, remarketing is triggered by reminding your brand in an elegant and delicate or aggressive way about the services or products you offer, or people have already seen or used through the information given collected by the tracking codes.

Targeting options

Retargeting campaigns have similar capabilities and targeting options in any platform where you invest in digital advertising. An important element is the preliminary preparation and setup of tracking codes when installing them on your site. The foundation of the good results lay in the setting up process because each user interacts differently through different channels and devices with your brand. Therefore, it is important to set up tracking remarketing codes to be segmented for the individual stages of the user path. For example, this may be:

All people visited your site over a certain period of time;
All people who have placed an order during a given period;
All people who have interacted with a specific page on your site, such as a service;
All people who have interacted in some form with your business accounts on individual social networks.

As a team of digital advertising experts, we know how different and detailed the options for remarketing campaigns are in any digital media or platform. Therefore, retargeting should be planned in a complex way and take into account the different requirements and targeting capabilities in each one.

Ad formats

Ad formats are determined by the online media or the platform in which the retargeting ad is broadcasted. It is important to take keep in mind the requirements and the different options.

In social media, formats vary drastically:

– You can design posts yourself and upload them;

– You can use dynamic ads that change according to each user – just have a sufficient set of texts and creatives and the system will assemble them on its own and show the ads to the users;

– You can use video content which you can film yourself or use video templates and place individual items such as text, photos and logo;

– You can use the different ad slots individually, as they also have specific requirements for ad formats, such as stories with their vertical and HD screen sizes.

On other digital ad platforms like Google Ads, ad formats differ from social media networks. Here we talk mainly about different types of banners and videos. Taking into account the remarketing advertising and proper visualization planning in each channel will ensure adequate distribution of the message and upgrading the behaviour of the remarketing audience.

Price models

Standard digital ad pricing models apply for remarketing campaigns as CPC, CPM, CPA, and video viewing (CPV) advertising. All ad platforms allow for easy and convenient campaign monitoring and analysis, which makes it easy to manage collected data better.

Positioning

Whether you choose to run remarketing campaigns on social media or search engine platforms, retargeting ads are a must on you digital marketing list. You will be positioned everywhere where your potential client goes online.

How does it help you grow your business?

A retargeting campaign is a must-have for every digital ad. The successful development of your business depends on how good you manage your remarketing audiences that are being accumulated in the ad platforms over time. On the one hand, you have to start from the very beginning of your online positioning to collect data about people who interact in one way or another with your brand. On the other hand, this will allow for a long-term strategic approach to take action and efficiency gains. Process management at this stage of the marketing funnel helps significantly increase inquiries and sales in your business. After all, this is an audience that has indicated an interest or left a footprint in the database, which is a good chance to strengthen your position in front of them.

Whether you’re starting to advertise online now or you have previous experience with different ad formats on a variety of platforms, remarketing campaigns are an excellent way to remind about your brand and to boost the conversions you want, which will bring real profit for your business. Our practice shows that by remarketing, each brand can achieve better results at significantly lower prices.

We are working together over the last year. They (DMG) proved to be really professional marketing people high skilled bringing good results to our company.
ALEXANDRA HANGANU, Human Resources Manager, SAКARE

How can we help you?

Digital marketing is not just a profession but also a way of thinking for each one of the Digital Marketing Group’s team. At the beginning of each well-planned campaign lays the strategic planning of any digital campaign and its breakdown into component parts. Retargeting advertising is an important component of the overall digital advertising. Without it, the process would not be completed, and the end results would not be that good.

Our team can help with the strategic planning of your digital advertising, and in the part of remarketing ads, we have the experience to fully assist you in:

– Properly set up tracking codes in each platform – social media, platforms for buying ad space, and more.

– Properly structuring remarketing ads – segmenting audiences, analyzing the collected data to maximize the business objectives.

– Creating creative solutions for creative messages and visuals

– Proper booking and setting up of remarketing ads on individual platforms

– Real-time tracking and ad optimization to achieve the desired results and smarter investment of the advertising budget.

By choosing to work with us, we guarantee that we will build for you the correct and individual digital path. Because we know how important it is to remind yourself in front of the right people at the right time who want to know more about your services and products.

During strategy development

We will help you to identify the objectives of the remarketing campaign in a way that meets the needs of your business;
We will assist you in segmenting collected databases and managing them;
We will determine how to reach your customers;
We will assist in building an effective remarketing campaign budget;
We will develop relevant and clear ads (text, display, video)

During strategy implementation

Develop a strategic plan that suits your needs;
Optimize and monitor daily ad performance
Develop attractive visual messages to draw your clients’ attention

Reporting and analysing

Let us help you with ideas for optimizing your next campaigns;
Let us offer you innovative solutions that will improve the development of your business.