Google Ads advertising

to be in the right place at the right time

Reaching the right users in places where they read, write, or view is a key element in overall online advertising. The most effective and precise channel for this purpose is Google Ads – an advertising platform owned by the technological giant Google.

Based on collected data of online behavior, interests, and activities, different ad formats are being shown, including a broad base of affiliate sites, apps, and social media such as YouTube. In a ravished campaign with clearly defined parameters, targeted audience and other factors, your investment in Google Ads advertising will be low and the performance high.

Statistics show that the return on investment may be more than 9 times bigger the initial capital invested. That’s why you need a secure partner who understands your goals, has a clear look at your company’s needs as well as the target users profile and constantly monitors the development of the campaign by providing the necessary knowledge and skills to optimize ad quality and cost to reach the right potential customers.

How is Google Ads working?

Google Ads is suitable for both B2C and B2B companies. These include startups, online stores, or heavier and narrowly-oriented companies such as construction, architecture, equipment manufacturing, and more.

Basic campaign parameters are defined – budget, audience, goal.

According to the final goal, the type of advertising is defined – text, display, video, remarketing. Various formats can be combined to represent and capture a wider range of potential audiences better.

Ad serving is being monitored daily to see which works better, and necessary extra adjustments are made to reach more people later and reduce the cost of clicks, impressions, or conversions.

How Google Ads help you develop your business?

By properly using and tuning ads in Google Adwords, you can achieve your ultimate goal, such as increasing sales or brand awareness, reaching a narrow circle of potential customers, receiving inquiries through your website, and remind people about your services and / or products.

Targeting options

Google Ads ad allows a detailed profiling of the targeted audience. We are talking not only about gender, age and location, but also about language, interests, devices, keywords, and more. In addition Google Ads covers averagely more than 80% of online users in each European country.

Results measurement

There are different ways to measure ad performance in the Google Ads platform. On the one hand, the tool itself provides all the necessary data at the campaign level, ad level, and keyword level. Accordingly, the data includes the number of views, the number of clicks, the number of conversions, the cost per keyword, the total budget spent, relevance, bounce rate, and more.

Measurement can be done by day, week, month, or by set parameters. Another source of ad campaign success is Google Analytics - both platforms must be linked to see how many people visited your site as a result of your ad and what actions they have taken on your site.

How can we help you?

The team of Digital Marketing Group has experience in creating advertising campaigns in Google Ads not only for the local market, but also for international. The strategies we apply are based on detailed market research and analysis, user needs and online behavior patterns. We treat each project with great care and try to fully understand, even in the most difficult industries, by studying them.

Strategy development

We will help you define the objectives of the campaign in a way that suits the needs of your business;
We will assist you in segmenting the market;
We will identify the users you want to reach;
We will assist in compiling a campaign budget;
We will develop relevant and clear ads (text, display, video).

When implementing the campaign

Develop a strategic plan that suits your needs;
Optimize and monitor daily ad performance
Develop attractive creatives to attract the attention of your customers;

When reporting and analyzing the campaign

We will help you with ideas for optimizing your next campaigns;
We will offer you innovative solutions that will improve the development of your business.