Google Display & Video 360 is testing two new rich media and interactive display ad formats.

The swirl format includes the incorporation of 3D elements. Users can rotate a 3D object and zoom in or out in the ad. This aims to increase recognition of certain products or services in a way that is completely unknown to people in the online space. The Guerlain brand is among the brands in beta.

Extended live videos on YouTube. The live video broadcasting format allows brands to expand their content in real time by turning them into so-called native ads (those that look natural and don’t stand out in the flow of information. On the contrary, this type is more easily and more trusted). Format ad units include standard YouTube controls for watching, pausing, and sharing. The real-time stream ad test is available on screens and devices.

Why is it important to know it? Google is relatively slow in developing display ads and experiencing them for users. There is definitely a need for breaking because every single user pays less attention to banner advertising and is generally dissatisfied with the amount of banners they are flooded with every day. Companies like Advertas, Omnivirt, PadSquad, and Vertebrae have for some time been offering 360-degree, AR and other interactive advertising experiences. But with platform updates, brands will be able to better position themselves and will definitely resonate in the online space without being intrusive and annoying.

What are the other formats you’ll find on the platform?

Overall, the platform supports all sizes of HTML5 banners. As you know, this format is no longer available in Google Ads and you must apply for special approval. It is based on a number of factors such as account history, whether you have used it before, the size of your advertising budget, and more. It’s generally not impossible to approve you, but it’s terribly difficult when you’re with a brand new ad account.

In general, Google’s programmatic platform focuses on video banners and better interaction with them. One such example is the so-called. Lightbox. We all know how difficult it is to show everything you want in a vision that catches your attention and tells enough on the other. So this format is super valuable. At first glance, this is a standard banner with a completely standard size. But when you go through it with the mouse (without clicking) it automatically unfolds and shows much more. In this way, users do not need to leave the media in which they are, and at the same time experience and urge for a specific CTA.
Want to know more about Display Programmatic capabilities? Then hurry up and get in touch with our team!