Optimization (SEO)
to find you easily
Optimization (SEO) is the process that improves the performance of your website in search engines. This brings more organic traffic to your site, and you can generate more sales or leads without having to use standard ad formats.
As a digital agency, SEO projects are a natural part of our work in the Digital Marketing Group. Thanks to them, our customers are able to improve their online presence, reduce their online advertising investments and enhance their image to partners, customers and employees.
Why are we different
In order for a SEO project to be successful, it is necessary to develop a proper strategy. It includes many elements and diverse skills – technical, linguistic and strategic. This is what requires optimization projects to be realized by at least a few experts who have a different profile and expertise.
Our team employs specialists who can meet the needs of implementing a complete optimization project.
In order to make SEO, there are also various tools and online resources that support the various stages of project implementation. By having access to such resources, we can assist in the successful implementation of the project.
What do we offer
We offer optimization of your web and landing pages. In most of the cases we work with:
The biggest search engine worldwide. It generates the most of the Internet traffic to pages in Europe.
You Tube
The leading media for video content worldwide.
Bing
The search engine of Micrsoft. It is not widely used in Europe, but it can support boosting the results of the websites also.
Yahoo
The search engine of Yahoo is more widely used outside Europe, but it can be incorporated in the SEO strategy also.
Yandex
The leading search engine in Russia.
The biggest search engine worldwide. It generates the most of the Internet traffic to pages in Europe.
Youtube
The leading media for video content worldwide.
Bing
The search engine of Micrsoft. It is not widely used in Europe, but it can support boosting the results of the websites also.
Yahoo
The search engine of Yahoo is more widely used outside Europe, but it can be incorporated in the SEO strategy also.
Yandex
The leading search engine in Russia.
How do we work for SEO projects?
The development of a SEO project includes several stages and should be considered as a long-term project. Both preliminary efforts are needed to develop and build a stable base, on which to build the website, as well as consistent on-going optimization.
In this stage we will analyze the existing stage of the site online. We make different types of analyses like:
- Situation analysis: analysis of the activities, realized until the moment, page Rank, links to the page, indexed pages in different searches
- Competition analysis
- Site visitor analysis
- Site content analysis: key words, content, titles, tags, metatags URL names and so on.
- Analysis of the site: HTML validation, CSS validation, validation of the links, architecture, blog etc.
At this stage, based on the analysis we have done in the previous part, we are launching the actual optimization work. During the process we will realize the following elements:
- Improving the content of the site: choosing keywords and expressions, correcting texts, creating unique titles, tags, metatags of each page, spelling correction, optimization of visual elements.
- Correction to site codes if necessary (this stage will be realized with minimal interference of our side): HTML validation, CSS validation, site accessibility by search engines, validation of the links, setting of error code pages – 404, 3xx, 4xx, improving of the landing page, building site map, improving the site speed, removing duplicated pages and so on.
- Site indexing: checking and upgrading /correcting robots.txt, nofollow, noindex, search for index errors;
- Hosting services: checking the provided hosting services and if necessary recommendations for improving the performance of the site;
- Sign up for the site in: Google Analytics, Google Webmasters tools, Google Places etc.;
- Recommendations for working with the site.
The aim of this stage is to observe the changes that have occurred in the site after the initial process. This is the phase in which, if necessary, additional changes are made to the site to improve its performance.
The maintenance of the optimization of a web site should not be a one-time process but a whole strategy. A successful SEO can support the brand by increasing its online presence, increasing the direct ads investment and creating more online influence.
On-going SEO support is required because very often your competitors constantly update their sites, new pages or subpages of competitive products appear daily, the searches change the algorithms of their work, changes are made to the words you are looking for, new content is added to your site and so on.
I can say a lot about Digital Marketing Group, but the most valuable of them are individual approach to the client, precise and professional work and creative mindset.
MILENA YORDANOVA, Marketing Manager at KOVAS, Philips Lighting
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Key projects
for search engine optimization
