Newsletters

It has been proven that email marketing is one of the strongest tools to maintain communication with existing customers or to attract new ones. Today, consumers want to know more about the companies they buy, and demand more than just a relationship between buyer / customer. They are perceived more as business partners, want to be informed about the company’s progress and values.

We at the Digital Marketing Group are helping developing and successful brands in managing their content strategy. As part of the development of complete marketing solutions, we support the creation and management of mailing campaigns.

Electronic newsletters (newsletters) are fairly easy to manage but difficult to implement in any company. In order to develop a successful mailing campaign, experience and insight into the overall strategy of the brand is needed. As a team, we can offer not just single campaigns, but long-term strategies that actually affect brand success. We have experts in various fields (marketing, design, programming, content), and we are doing mailing campaigns with a proven track record.

For successful mailing campaigns it is necessary to be consistent. Determining the right frequency, messages, visualizations requires analytical capabilities. It is also a fact that mailing campaigns require time and dedication that brand managers often do not have. Our involvement in such projects ensures compliance with the rules that will make the campaigns successful.

With the entry into force of the European Data Protection Regulation (GDPR), it is necessary to know the legal framework for the protection of personal data. The participation of an expert team will ensure the smooth implementation of mailing campaigns.