Task: Kenar is a well-known brand in the Bulgarian market for over 30 years. Under the Kenar brand, various types of ready-made salads and foods are produced.

As part of the repositioning process, Kenar commissioned us to create a key visual and develop a memorable slogan that reflects the brand’s identity and strengthens the connection with consumers.

• Enhance brand recognition in the market.
• Create an emotional connection with consumers through a unique message.
• Position Kenar as a leader in the salad category with a focus on taste and quality.

We conducted an in-depth brainstorming session on how Kenar products should be presented in retail. We also linked the campaign to engaging younger audiences who are less familiar with the brand as active consumers in retail.

For the project implementation, we focused on the aesthetics and values of the brand. We created a clean and modern key visual that communicates freshness and authenticity. We came up with the slogan “Your Flavor in Our Salads,” which clearly reflects the brand’s personal approach to consumers. The slogan is short, memorable, and directly addresses the emotional aspect of food choice.

The new key visual and slogan improved the brand’s presence in the market.

• Brand recognition in retail increased during the campaign.
• Consumers began to associate the brand with quality and personalized taste.
• The brand successfully solidified its leadership position in the category, with increased interest from consumers and trade partners.