Task: For over 20 years, Bosch Home Appliances Bulgaria has been offering innovative and reliable solutions for households in the Bulgarian market. The company provides a wide range of appliances, including refrigerators, washing machines, ovens, and small electrical appliances that combine quality, efficiency, and modern design. Bosch is committed to sustainable development and delivers technologies that simplify consumers’ daily lives.

With the launch of the new cordless vacuum cleaner Unlimited 7, Bosch Home Appliances Bulgaria approached us to develop a digital campaign that successfully introduced the product to the Bulgarian market and highlighted its unique features and advantages.

We created a key visual and style reflecting the innovation and convenience of the Unlimited 7. We particularly creatively represented the ease of folding the vacuum cleaner during cleaning through the flexibility of gymnasts. Additionally, we prepared diverse content for social media, including videos and static posts, as well as online ads that ran from June to December. The posts included texts designed within the given general guidelines, and we also developed unique creative content specifically adapted for the needs of the Bulgarian market. Notably, we created an innovative pull-bar banner in collaboration with EasyAds, which generated high engagement levels.

The campaign focused on the following key themes:

• Wireless Freedom: Emphasizing the ease of use and convenience of cordless technology.
• Design Innovation: Showcasing the modern and elegant design of the vacuum cleaner.
• Sustainability: Highlighting Bosch’s commitment to eco-friendly practices and energy efficiency.
• User Feedback: Including reviews and opinions from real users to enhance trust in the product.

The campaign was successfully implemented, achieving all set KPIs. Users actively interacted with the content, and sales of the Unlimited 7 vacuum cleaner showed significant growth after the campaign’s start. We also supported the campaign on Messenger, where we answered specific user inquiries, further increasing interest and trust in the product.