Did you know that the Viber application is installed on 94% of phones in Bulgaria? This makes the channel one of the top communication solutions to reach your users and communicate directly with them. In this article, you will learn about three of the most popular ways to use Viber for your marketing and additional useful information about them. And if you need to find out more about the possibilities offered by the platform, you can contact us for a consultation.
Online communication with Viber
Create a Viber community
This is the first step you can take to start your Viber business communication. Creating a community is easy, fast and free. It is enough to choose the name of the account, write a short description with which to introduce the company, make an avatar photo (usually this is the logo) and use a little creativity into diversifying the channel. Recruiting a fan mass is done in several ways:
- invite people from your phone list who you think would enjoy or benefit from being part of your community;
- make some of your employees administrators and ask them also to invite some of their friends;
- promote your Viber community in other company communication channels;
- create quality content that goes viral.
What to watch out for – the complexity of the Viber community comes from channel support. To create effective communication in it, you need to provide a constant flow of information to your customers and users with quality content. View the Viber community as you view your Facebook or Instagram account. Maintaining a Viber channel requires that you prepare well and know exactly what and when you want to share it with your audience. When communication is two-way, it’s important to also have moderators to control the flow of the conversation and ensure group rules are followed.
Open Viber Business Channel
Having your own business channel in Viber, which bears the name of your company, is the next step for business development in the Internet environment. To find the Viber Business Channel, you need to contract with one of the several business aggregators that sell Viber services. Contact us if you want us to assist you in opening a Viber business channel.
The process of opening a business channel begins with the submission of documents for your business – standard company data, description of the activity, what the channel will be used for, sample messages, etc. This usually takes between 2 to 6 weeks. It is possible, depending on the type of business, that you may also receive a refusal to register the channel, so it is good to consult a specialist before starting.
DMG can provide you with the opening of the Viber Business Channel.
Prices start at 150 euros per month and include a certain amount of messages, the number of which depends on whether they are transactional (text only) or promotional (text and image). A premium solution is one-to-one messages, through which you can communicate individually and personalized with your customers.
Viber Business Channel has multiple applications in a business environment:
- You may share personal information with your users (for example, their account passwords or access links);
- You can implement individual service for their needs, the so-called customer support;
- You can schedule meetings and share useful information for users;
- You can manage their online orders;
- The messages you send from the Viber Business Channel appear in the Business Inbox menu in the application. Communication in the Viber Business Channel can be one-way and two-way. With the one-sided one, only you can send messages, while with the two-sided one, your customers can also send them.
Advertise on Viber
Advertising on Viber enables companies to deliver a targeted experience to their customers. Targeting was carried out based on various demographic parameters, as well as interests. The formats you can use to reach your target groups are native, video or banner advertising. The good thing is that advertisers can easily and quickly adapt or directly use their views from already existing campaigns. Of course, if you want to stand out, then it is advisable to develop a vision specifically for the Viber environment, especially at the beginning of your communication in the channel.
Many of our clients ask us where the ad is being shown.
Most often, advertising messages are integrated into the chat between individual messages with your friends and acquaintances. This is also where the ads have one of the best CTRs (Impressions to Click Ratios).
Native advertising can also appear among the list of your video messages. Two other places where native advertising is positioned are in the Viber more and Viber Business Inbox sections. The latter, by the way, reports an extremely serious average CTR.
Rich ad formats are usually placed after calls end when you hang up the phone. You can also find them in the Viber explore section.
Last but not least, Viber advertising is also displayed on desktop devices – display and native advertising is usually displayed in the lower left corner. The video ad is also displayed there as an advantage is that it is non-skippable.
The cost of advertising in Viber starts from several thousand per month. This is also the reason why the service is aimed at middle and high-end customers, which reduces advertising “noise” and makes advertising in the channel even more effective. Most advertisers in Bulgaria still do not use Viber’s solutions in their communication strategy, which makes it one of the few “advertisement-free” channels at the moment. Our team can prepare a media plan for your needs and advise you on how to do your targeting correctly.
Contact DMG to advertise on Viber.
At DMG, we provide 360-degree solutions for your business needs in the Viber environment. Here we have touched on only some of the possibilities of communication in Viber. Ask us for a meeting if you want to learn more about the other communication solutions of the platform, such as Viber Chatbot and stickers for example. We will be happy to talk about how Viber can fit into your communication and business strategy and give you the right solutions.
Author: Natalia Kirilova
