{"id":79085,"date":"2016-06-19T10:19:29","date_gmt":"2016-06-19T10:19:29","guid":{"rendered":"https:\/\/digital-marketing.bg\/branding-for-small-businesses\/"},"modified":"2023-07-15T10:03:54","modified_gmt":"2023-07-15T07:03:54","slug":"branding-for-small-businesses","status":"publish","type":"post","link":"https:\/\/digital-marketing.bg\/en\/branding-for-small-businesses\/","title":{"rendered":"Branding for Small Businesses"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image media=”79090″ media_width_percent=”100″][vc_empty_space][vc_custom_heading]<\/p>\n

Branding for Small Businesses<\/h1>\n

[\/vc_custom_heading][vc_empty_space][vc_column_text]\u2018If you\u2019re interested in business with customers, you\u2019re going to want a brand because without it you lack identity, a pulse, a presence, and purpose.\u2019<\/em><\/p>\n

Mary Van de Wiel, from NY Brand Lab\u00a0<\/strong><\/p>\n

What is Branding?<\/strong><\/p>\n

Branding, put simply, is \u2018the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.\u2019 (Branding, Entrepreneur.com).<\/p>\n

But what else is branding? Branding differentiates you from your competitors. Branding is how you want your audience and everyone else to view your company. Branding is what your audience can expect from your services or products.<\/p>\n

How to Create a Brand<\/strong><\/p>\n

1. Define your brand<\/strong>
\nBefore you create your brand you must first define your brand. Clearly define the following to focus your brand:<\/p>\n

    \n
  1. Company mission statement.<\/li>\n
  2. Characteristics of your company.<\/li>\n
  3. Characteristics you would like your company to have.<\/li>\n
  4. Who is our target audience?<\/li>\n
  5. What are our company goals?<\/li>\n<\/ol>\n

    2. Create the Logo and Color Scheme<\/strong><\/p>\n

    COLOR:<\/strong>
    \nFirst let\u2019s talk color schemes. Though this may not seem like a super important decision for your brand; let me assure you that it is. Why? The human mind is extremely responsive to visual stimuli, which most of us already know. However, colors play a major contributor in this response, which you may or may not have known.<\/p>\n

    Each and every color will affect your brand differently as there are underlying messages behind each. The shade and tone of your color will affect your brand as well.<\/p>\n

    Meanings associated with differing colors:<\/p>\n