{"id":85195,"date":"2024-12-12T16:01:01","date_gmt":"2024-12-12T14:01:01","guid":{"rendered":"https:\/\/digital-marketing.bg\/portfolio\/creating-brand-and-brand-identity-for-blissbotanics\/"},"modified":"2024-12-12T16:01:03","modified_gmt":"2024-12-12T14:01:03","slug":"creating-brand-and-brand-identity-for-blissbotanics","status":"publish","type":"portfolio","link":"https:\/\/digital-marketing.bg\/en\/portfolio\/creating-brand-and-brand-identity-for-blissbotanics\/","title":{"rendered":"Creating Brand and Brand Identity for BlissBotanics"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_image=&#8221;84955&#8243; back_position=&#8221;center center&#8221; parallax=&#8221;yes&#8221; kburns=&#8221;yes&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;149443&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading auto_text=&#8221;yes&#8221; text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;700&#8243; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; text_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;178442&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"font-329340\" style=\"color: #ffffff;\">Art New Vision<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;500&#8243; text_space=&#8221;fontspace-781688&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;169170&#8243;]<\/p>\n<h3><\/h3>\n<h3><strong>Creating Brand and Brand Identity for BlissBotanics<\/strong><\/h3>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=&#8221;color-162357&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; el_height=&#8221;2 px&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; width=&#8221;1\/3&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;131729&#8243;]<strong>Client:<\/strong> BlissBotanics<br \/>\n<strong>Country:<\/strong> Bulgaria<br \/>\n<strong>Market:<\/strong> B2C<br \/>\n<strong>Sector:<\/strong> CBD Oils and Products[\/vc_column_text][uncode_share layout=&#8221;multiple&#8221; bigger=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;600&#8243; title=&#8221;\u0421\u043f\u043e\u0434\u0435\u043b\u0438 \u0432:&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;101528&#8243;]<br \/>\n<strong>Task:<\/strong> Develop a visual identity and comprehensive brand strategy for Bliss Botanics, a producer of high-quality CBD oils and products. The goal is to create a modern and trusted brand that reflects the naturalness and high standard of the products.<br \/>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=&#8221;color-162357&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; el_height=&#8221;2 px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-documents&#8221; icon_color=&#8221;color-162357&#8243; size=&#8221;fa-3x&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; align=&#8221;left&#8221; title=&#8221;Main Objectives&#8221; uncode_shortcode_id=&#8221;109261&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;183287&#8243;]<\/p>\n<ul>\n<li>Position Bliss Botanics as a leader in the premium segment of CBD products.<\/li>\n<li>Inspire trust in consumers through a clean and professional design that emphasizes the natural origin of the products.<\/li>\n<li>Highlight the benefits of using CBD oils for physical and emotional well-being.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=&#8221;color-162357&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; el_height=&#8221;2 px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-presentation&#8221; icon_color=&#8221;color-162357&#8243; size=&#8221;fa-3x&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; align=&#8221;left&#8221; title=&#8221;Solution&#8221; uncode_shortcode_id=&#8221;179676&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;403596&#8243;]We created a minimalist and elegant logo that combines natural elements with modern design. The symbolism of the leaves depicted in the logo underlines the brand&#8217;s connection to nature, while the drop adds a sense of freshness and effectiveness.<\/p>\n<p>We used a green background to emphasize the naturalness of the products and a clean font that exudes professionalism and premium quality. Our aim was to provide balance and tranquility in the brand using soft design lines and serif fonts.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=&#8221;color-162357&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; el_height=&#8221;2 px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-happy&#8221; icon_color=&#8221;color-162357&#8243; size=&#8221;fa-3x&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; align=&#8221;left&#8221; title=&#8221;Results&#8221;][\/vc_icon][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;175908&#8243;]The created brand strategy established a solid foundation for long-term growth and attracting loyal customers.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;526049&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;84958&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;697304&#8243;][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;color-162357&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; el_height=&#8221;2 px&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_weight=&#8221;500&#8243; separator_color=&#8221;yes&#8221; separator=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]Team[\/vc_custom_heading][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;583863&#8243;]<br \/>\n<strong>Account Management:<\/strong> Paulina Nikolova<\/p>\n<p><strong>Design:<\/strong> Kristian Georgiev<br \/>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;100&#8243; style=&#8221;inherited&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;84962&#8243; media_width_percent=&#8221;55&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;194286&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_progress_bar values=&#8221;%5B%7B%22label%22%3A%22%D0%90%D0%BA%D0%B0%D1%83%D0%BD%D1%82%20%D0%BC%D0%B5%D0%BD%D0%B8%D0%B4%D0%B6%D0%BC%D1%8A%D0%BD%D1%82%22%2C%22value%22%3A%22100%22%2C%22bar_color_type%22%3A%22uncode-palette%22%2C%22bar_color%22%3A%22color-162357%22%2C%22bar_color_solid%22%3A%22%23ff0000%22%2C%22back_color_type%22%3A%22uncode-palette%22%2C%22back_color_solid%22%3A%22%23ff0000%22%7D%2C%7B%22label%22%3A%22%D0%94%D0%B8%D0%B7%D0%B0%D0%B9%D0%BD%20%22%2C%22value%22%3A%22100%22%2C%22bar_color_type%22%3A%22uncode-palette%22%2C%22bar_color%22%3A%22color-162357%22%2C%22bar_color_solid%22%3A%22%23ff0000%22%2C%22back_color_type%22%3A%22uncode-palette%22%2C%22back_color_solid%22%3A%22%23ff0000%22%7D%2C%7B%22label%22%3A%22%D0%91%D1%80%D0%B0%D0%BD%D0%B4%D0%B8%D0%BD%D0%B3%22%2C%22value%22%3A%22100%22%2C%22bar_color_type%22%3A%22uncode-palette%22%2C%22bar_color%22%3A%22color-162357%22%2C%22bar_color_solid%22%3A%22%23ff0000%22%2C%22back_color_type%22%3A%22uncode-palette%22%2C%22back_color_solid%22%3A%22%23ff0000%22%7D%5D&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; bar_color=&#8221;accent&#8221; units=&#8221;%&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;293934&#8243;]<strong>Client:<\/strong> BlissBotanics<br \/>\n<strong>Date: <\/strong><span class=\"TextRun SCXW82118543 BCX0\" lang=\"BG-BG\" xml:lang=\"BG-BG\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82118543 BCX0\">January 2023<\/span><\/span>[\/vc_column_text][uncode_share layout=&#8221;multiple&#8221; bigger=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;600&#8243; title=&#8221;\u0421\u043f\u043e\u0434\u0435\u043b\u0438 \u0432:&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; 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