{"id":85180,"date":"2024-12-12T15:53:18","date_gmt":"2024-12-12T13:53:18","guid":{"rendered":"https:\/\/digital-marketing.bg\/portfolio\/developing-creative-for-kenar-salad-communication-campaign\/"},"modified":"2024-12-12T15:53:18","modified_gmt":"2024-12-12T13:53:18","slug":"developing-creative-for-kenar-salad-communication-campaign","status":"publish","type":"portfolio","link":"https:\/\/digital-marketing.bg\/en\/portfolio\/developing-creative-for-kenar-salad-communication-campaign\/","title":{"rendered":"Developing Creative for Kenar Salad Communication Campaign"},"content":{"rendered":"

[vc_row row_height_percent=”50″ override_padding=”yes” h_padding=”2″ top_padding=”7″ bottom_padding=”7″ back_image=”85056″ back_position=”center center” parallax=”yes” kburns=”yes” overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”364142″][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_custom_heading auto_text=”yes” text_color=”color-xsdn” heading_semantic=”h3″ text_size=”h1″ text_weight=”700″ sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ text_uppercase=”” uncode_shortcode_id=”177869″ text_color_type=”uncode-palette”]Art New Vision<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”0″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited”][vc_column column_width_percent=”100″ position_horizontal=”left” align_horizontal=”align_center” gutter_size=”4″ style=”light” overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ text_weight=”500″ text_space=”fontspace-781688″ css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”136753″]<\/p>\n

<\/h3>\n

Developing Creative for Kenar Salad Communication Campaign<\/strong><\/h3>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_delay=”100″ width=”1\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”107932″]Client:<\/strong> Kenar
\nCountry:<\/strong> Bulgaria
\nMarket:<\/strong> B2C
\nSector:<\/strong> FMCG[\/vc_column_text][uncode_share layout=”multiple” bigger=”yes” css_animation=”bottom-t-top” animation_speed=”600″ title=”\u0421\u043f\u043e\u0434\u0435\u043b\u0438 \u0432:”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”105667″]
\nTask:<\/strong> Kenar is a well-known brand in the Bulgarian market for over 30 years. Under the Kenar brand, various types of ready-made salads and foods are produced.<\/p>\n

As part of the repositioning process, Kenar commissioned us to create a key visual and develop a memorable slogan that reflects the brand’s identity and strengthens the connection with consumers.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon position=”left” icon=”fa fa-documents” icon_color=”color-162357″ size=”fa-3x” text_size=”h4″ text_weight=”500″ css_animation=”bottom-t-top” animation_delay=”100″ align=”left” title=”Main Objectives” uncode_shortcode_id=”109261″ icon_color_type=”uncode-palette”][\/vc_icon][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”142644″]<\/p>\n

    \n
  • Enhance brand recognition in the market.<\/li>\n
  • Create an emotional connection with consumers through a unique message.<\/li>\n
  • Position Kenar as a leader in the salad category with a focus on taste and quality.<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon position=”left” icon=”fa fa-presentation” icon_color=”color-162357″ size=”fa-3x” text_size=”h4″ text_weight=”500″ css_animation=”bottom-t-top” animation_delay=”100″ align=”left” title=”Solution” uncode_shortcode_id=”179676″ icon_color_type=”uncode-palette”][\/vc_icon][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”183418″]We conducted an in-depth brainstorming session on how Kenar products should be presented in retail. We also linked the campaign to engaging younger audiences who are less familiar with the brand as active consumers in retail.<\/p>\n

    For the project implementation, we focused on the aesthetics and values of the brand. We created a clean and modern key visual that communicates freshness and authenticity. We came up with the slogan “Your Flavor in Our Salads,” which clearly reflects the brand’s personal approach to consumers. The slogan is short, memorable, and directly addresses the emotional aspect of food choice.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon position=”left” icon=”fa fa-happy” icon_color=”color-162357″ size=”fa-3x” text_size=”h4″ text_weight=”500″ css_animation=”bottom-t-top” animation_delay=”100″ align=”left” title=”Results”][\/vc_icon][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”184620″]The new key visual and slogan improved the brand’s presence in the market.<\/p>\n

      \n
    • Brand recognition in retail increased during the campaign.<\/li>\n
    • Consumers began to associate the brand with quality and personalized taste.<\/li>\n
    • The brand successfully solidified its leadership position in the category, with increased interest from consumers and trade partners.<\/li>\n<\/ul>\n

      [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”526049″][vc_column width=”1\/1″][vc_single_image media=”85058″ media_width_percent=”100″ uncode_shortcode_id=”416406″][vc_single_image media=”85060″ media_width_percent=”100″ uncode_shortcode_id=”146782″][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_empty_space empty_h=”2″][vc_row_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_delay=”100″ width=”1\/1″][vc_custom_heading text_weight=”500″ separator_color=”yes” separator=”yes” css_animation=”bottom-t-top” animation_delay=”100″]Team[\/vc_custom_heading][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”176114″]
      \nAccount Manager:<\/strong> Natalia Kirilova<\/p>\n

      Design:<\/strong> Todor Kyurkchiev<\/p>\n

      Content Management:<\/strong> Lora Traykova
      \n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”4″ overlay_alpha=”100″ gutter_size=”100″ style=”inherited”][vc_column width=”1\/4″][vc_single_image media=”85064″ media_width_percent=”55″ alignment=”center” css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”173345″][\/vc_column][vc_column width=”1\/2″][vc_progress_bar values=”%5B%7B%22label%22%3A%22%D0%90%D0%BA%D0%B0%D1%83%D0%BD%D1%82%20%D0%BC%D0%B5%D0%BD%D0%B8%D0%B4%D0%B6%D0%BC%D1%8A%D0%BD%D1%82%22%2C%22value%22%3A%22100%22%2C%22bar_color_type%22%3A%22uncode-palette%22%2C%22bar_color%22%3A%22color-162357%22%2C%22bar_color_solid%22%3A%22%23ff0000%22%2C%22back_color_type%22%3A%22uncode-palette%22%2C%22back_color_solid%22%3A%22%23ff0000%22%7D%2C%7B%22label%22%3A%22%D0%94%D0%B8%D0%B7%D0%B0%D0%B9%D0%BD%20%22%2C%22value%22%3A%22100%22%2C%22bar_color_type%22%3A%22uncode-palette%22%2C%22bar_color%22%3A%22color-162357%22%2C%22bar_color_solid%22%3A%22%23ff0000%22%2C%22back_color_type%22%3A%22uncode-palette%22%2C%22back_color_solid%22%3A%22%23ff0000%22%7D%2C%7B%22label%22%3A%22%D0%9A%D0%BE%D0%BD%D1%82%D0%B5%D0%BD%D1%82%20%D0%BC%D0%B5%D0%BD%D0%B8%D0%B4%D0%B6%D0%BC%D1%8A%D0%BD%D1%82%22%2C%22value%22%3A%22100%22%2C%22bar_color_type%22%3A%22uncode-palette%22%2C%22bar_color%22%3A%22color-162357%22%2C%22bar_color_solid%22%3A%22%23ff0000%22%2C%22back_color_type%22%3A%22uncode-palette%22%2C%22back_color_solid%22%3A%22%23ff0000%22%7D%5D” css_animation=”bottom-t-top” animation_delay=”100″ bar_color=”accent” units=”%”][\/vc_column][vc_column width=”1\/4″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”164098″]Client:<\/strong> Kenar
      \nDate: <\/strong>November 2024[\/vc_column_text][uncode_share layout=”multiple” bigger=”yes” css_animation=”bottom-t-top” animation_speed=”600″ title=”\u0421\u043f\u043e\u0434\u0435\u043b\u0438 \u0432:”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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