{"id":85176,"date":"2024-12-12T15:49:51","date_gmt":"2024-12-12T13:49:51","guid":{"rendered":"https:\/\/digital-marketing.bg\/portfolio\/promotional-video-for-the-brand-birse\/"},"modified":"2024-12-12T15:49:52","modified_gmt":"2024-12-12T13:49:52","slug":"promotional-video-for-the-brand-birse","status":"publish","type":"portfolio","link":"https:\/\/digital-marketing.bg\/en\/portfolio\/promotional-video-for-the-brand-birse\/","title":{"rendered":"Promotional Video for the Brand Birse"},"content":{"rendered":"

[vc_row row_height_percent=”50″ override_padding=”yes” h_padding=”2″ top_padding=”7″ bottom_padding=”7″ back_image=”84915″ back_position=”center center” parallax=”yes” kburns=”yes” overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”142266″][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_custom_heading auto_text=”yes” text_color=”color-jevc” heading_semantic=”h3″ text_size=”h1″ text_weight=”700″ sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ text_uppercase=”” uncode_shortcode_id=”128706″ text_color_type=”uncode-palette”]Art New Vision<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”0″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited”][vc_column column_width_percent=”100″ position_horizontal=”left” align_horizontal=”align_center” gutter_size=”4″ style=”light” overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ text_weight=”500″ text_space=”fontspace-781688″ css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”173406″]<\/p>\n

<\/h3>\n

Promotional Video for the Brand Birse \u2013 \u201cValentine\u2019s Day\u201d Campaign<\/strong><\/h3>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_delay=”100″ width=”1\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”110324″]Client:<\/strong> Birse
\nCountry:<\/strong> Bulgaria
\nMarket:<\/strong> B2C
\nSector:<\/strong> Jewelry[\/vc_column_text][uncode_share layout=”multiple” bigger=”yes” css_animation=”bottom-t-top” animation_speed=”600″ title=”\u0421\u043f\u043e\u0434\u0435\u043b\u0438 \u0432:”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”162948″]
\nTask: <\/strong>To create a promotional video showcasing Birse jewelry as the perfect Valentine\u2019s Day gift, emphasizing the connection between the brand\u2019s elegance and the emotions a quality piece of jewelry represents.
\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon position=”left” icon=”fa fa-documents” icon_color=”color-162357″ size=”fa-3x” text_size=”h4″ text_weight=”500″ css_animation=”bottom-t-top” animation_delay=”100″ align=”left” title=”Main Objectives” uncode_shortcode_id=”109261″ icon_color_type=”uncode-palette”][\/vc_icon][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”256779″]<\/p>\n

    \n
  • Position Birse as the natural choice for special occasions like Valentine\u2019s Day.<\/li>\n
  • Inspire the audience to express their love through unique and stylish jewelry.<\/li>\n
  • Strengthen Birse\u2019s recognition as a symbol of sophistication and emotional value.<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon position=”left” icon=”fa fa-presentation” icon_color=”color-162357″ size=”fa-3x” text_size=”h4″ text_weight=”500″ css_animation=”bottom-t-top” animation_delay=”100″ align=”left” title=”Solution” uncode_shortcode_id=”179676″ icon_color_type=”uncode-palette”][\/vc_icon][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”203430″]The promotional video tells a tender and romantic story about the power of meaningful gifts. The protagonist selects a piece of Birse jewelry, which becomes the centerpiece of an evening filled with love and emotion. We combined elegant cinematography with close-up shots of the jewelry, highlighting their refined design. The video concludes with the slogan: \u201cBirse \u2013 Giving Love Since 1993,\u201d<\/strong> underlining the brand\u2019s longevity and reputation in the market.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon position=”left” icon=”fa fa-happy” icon_color=”color-162357″ size=”fa-3x” text_size=”h4″ text_weight=”500″ css_animation=”bottom-t-top” animation_delay=”100″ align=”left” title=”Results”][\/vc_icon][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”912133″]
    \nConsumers began associating Birse with the ideal way to express love and gratitude, reinforcing the brand\u2019s image as a symbol of style and class.
    \nSales of Birse jewelry suitable for gifting increased by 30% in February.
    \n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”526049″][vc_column width=”1\/1″][vc_single_image media=”84940″ media_width_percent=”100″ uncode_shortcode_id=”645983″][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_empty_space empty_h=”2″][vc_row_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_delay=”100″ width=”1\/1″][vc_custom_heading text_weight=”500″ separator_color=”yes” separator=”yes” css_animation=”bottom-t-top” animation_delay=”100″]Team[\/vc_custom_heading][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”191979″]
    \nAccount Manager:<\/strong> Andrea Dundarova<\/p>\n

    Design:<\/strong> Kristian Georgiev<\/p>\n

    Content Management:<\/strong> Lora Traykova
    \n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”4″ overlay_alpha=”100″ gutter_size=”100″ style=”inherited”][vc_column width=”1\/4″][vc_single_image media=”84928″ media_width_percent=”55″ alignment=”center” css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”347772″][\/vc_column][vc_column width=”1\/2″][vc_progress_bar values=”%5B%7B%22label%22%3A%22%D0%9A%D0%BE%D0%BD%D1%82%D0%B5%D0%BD%D1%82%20%D0%BC%D0%B5%D0%BD%D0%B8%D0%B4%D0%B6%D0%BC%D1%8A%D0%BD%D1%82%22%2C%22value%22%3A%22100%22%2C%22bar_color_type%22%3A%22uncode-palette%22%2C%22bar_color%22%3A%22color-162357%22%2C%22bar_color_solid%22%3A%22%23ff0000%22%2C%22back_color_type%22%3A%22uncode-palette%22%2C%22back_color_solid%22%3A%22%23ff0000%22%7D%2C%7B%22label%22%3A%22%D0%94%D0%B8%D0%B7%D0%B0%D0%B9%D0%BD%20%22%2C%22value%22%3A%22100%22%2C%22bar_color_type%22%3A%22uncode-palette%22%2C%22bar_color%22%3A%22color-162357%22%2C%22bar_color_solid%22%3A%22%23ff0000%22%2C%22back_color_type%22%3A%22uncode-palette%22%2C%22back_color_solid%22%3A%22%23ff0000%22%7D%2C%7B%22label%22%3A%22%D0%92%D0%B8%D0%B4%D0%B5%D0%BE%D0%BE%D0%B1%D1%80%D0%B0%D0%B1%D0%BE%D1%82%D0%BA%D0%B0%22%2C%22value%22%3A%22100%22%2C%22bar_color_type%22%3A%22uncode-palette%22%2C%22bar_color%22%3A%22color-162357%22%2C%22bar_color_solid%22%3A%22%23ff0000%22%2C%22back_color_type%22%3A%22uncode-palette%22%2C%22back_color_solid%22%3A%22%23ff0000%22%7D%5D” css_animation=”bottom-t-top” animation_delay=”100″ bar_color=”accent” units=”%”][\/vc_column][vc_column width=”1\/4″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”751426″]Client:<\/strong> Birse
    \nDate: <\/strong>January 2023[\/vc_column_text][uncode_share layout=”multiple” bigger=”yes” css_animation=”bottom-t-top” animation_speed=”600″ title=”\u0421\u043f\u043e\u0434\u0435\u043b\u0438 \u0432:”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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