{"id":85172,"date":"2024-12-12T15:46:10","date_gmt":"2024-12-12T13:46:10","guid":{"rendered":"https:\/\/digital-marketing.bg\/portfolio\/positioning-bibiotic-on-the-romanian-market\/"},"modified":"2024-12-12T15:46:11","modified_gmt":"2024-12-12T13:46:11","slug":"positioning-bibiotic-on-the-romanian-market","status":"publish","type":"portfolio","link":"https:\/\/digital-marketing.bg\/en\/portfolio\/positioning-bibiotic-on-the-romanian-market\/","title":{"rendered":"Positioning bibiotic on the Romanian Market"},"content":{"rendered":"

[vc_row row_height_percent=”50″ override_padding=”yes” h_padding=”2″ top_padding=”7″ bottom_padding=”7″ back_image=”84999″ back_position=”center center” parallax=”yes” kburns=”yes” overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”110761″][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_custom_heading auto_text=”yes” text_color=”color-xsdn” heading_semantic=”h3″ text_size=”h1″ text_weight=”700″ sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ text_uppercase=”” uncode_shortcode_id=”126238″ text_color_type=”uncode-palette”]Art New Vision<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”0″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited”][vc_column column_width_percent=”100″ position_horizontal=”left” align_horizontal=”align_center” gutter_size=”4″ style=”light” overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ text_weight=”500″ text_space=”fontspace-781688″ css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”147056″]
\n <\/p>\n

Positioning bibiotic on the Romanian Market<\/strong><\/h3>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_delay=”100″ width=”1\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”131952″]Client:<\/strong> bibiotic
\nCountry:<\/strong> Romania
\nMarket:<\/strong> B2C
\nSector:<\/strong> Health[\/vc_column_text][uncode_share layout=”multiple” bigger=”yes” css_animation=”bottom-t-top” animation_speed=”600″ title=”\u0421\u043f\u043e\u0434\u0435\u043b\u0438 \u0432:”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”181668″]
\nTask: <\/strong>bibiotic is a leading brand specializing in high-quality postbiotics and gut health products. The company focuses on health innovation, offering effective and reliable solutions for improving digestion and strengthening immunity. With a mission to provide balance and wellness, bibiotic strives to become a trusted partner for every consumer.<\/p>\n

The project\u2019s goal was to design a comprehensive marketing campaign to successfully introduce and position the bibiotic brand in the Romanian market. The campaign aimed to:<\/p>\n

    \n
  • Launch an entirely new product category (postbiotics) in Romania.<\/li>\n
  • Educate consumers about the product\u2019s benefits.<\/li>\n
  • Identify key target groups and regions.<\/li>\n
  • Establish a network of local partners.<\/li>\n
  • Create a strong connection with the local audience.<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon position=”left” icon=”fa fa-documents” icon_color=”color-162357″ size=”fa-3x” text_size=”h4″ text_weight=”500″ css_animation=”bottom-t-top” animation_delay=”100″ align=”left” title=”Main Objectives” uncode_shortcode_id=”109261″ icon_color_type=”uncode-palette”][\/vc_icon][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”144313″]<\/p>\n

      \n
    • Increase brand awareness for bibiotic as a premium probiotic brand in Romania.<\/li>\n
    • Communicate the effectiveness of the products in a clear and accessible way for local consumers.<\/li>\n
    • Build an engaged online community and drive sales through digital channels.<\/li>\n<\/ul>\n

      [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon position=”left” icon=”fa fa-presentation” icon_color=”color-162357″ size=”fa-3x” text_size=”h4″ text_weight=”500″ css_animation=”bottom-t-top” animation_delay=”100″ align=”left” title=”Solution” uncode_shortcode_id=”179676″ icon_color_type=”uncode-palette”][\/vc_icon][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”192230″]The project included a comprehensive marketing mix combining brand positioning, content creation, and advertising strategies:<\/p>\n

        \n
      1. Key Visual and Slogan:<\/strong>
        \nWe developed a key visual that conveys health, balance, and professionalism. The visual elements used light, natural colors inspired by nature to communicate purity and the high quality of the products.<\/li>\n
      2. Video Content:<\/strong>
        \nWe produced a series of short videos showcasing the products\u2019 benefits in a simple and accessible manner. These videos were distributed across social media and online platforms (banners, video content).<\/li>\n
      3. Social Media Content:<\/strong>
        \nWe created a series of posts and articles for Facebook and Instagram, focusing on educational content about gut health and the unique properties of bibiotic products for various medical conditions, such as bloating, dysbiosis, antibiotic treatments, dermatological issues, and more. The posts featured attractive visuals and interactive formats, such as polls and short videos.<\/li>\n
      4. Influencer Marketing:<\/strong>
        \nWe collaborated with local Romanian influencers in the health and lifestyle segments who promoted bibiotic products through their channels. They shared personal recommendations and engaged their audiences with the products.<\/li>\n
      5. Digital Advertising:<\/strong>
        \nWe leveraged Google Ads, Facebook Ads, Instagram Ads, and DV360 to reach the target audience. The campaign targeted individuals seeking gut health solutions, as well as active parents and athletes interested in a healthy lifestyle. Banners and ad texts were customized based on audience interests.<\/li>\n<\/ol>\n

        [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon position=”left” icon=”fa fa-happy” icon_color=”color-162357″ size=”fa-3x” text_size=”h4″ text_weight=”500″ css_animation=”bottom-t-top” animation_delay=”100″ align=”left” title=”Results”][\/vc_icon][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”406911″]<\/p>\n

          \n
        • The campaign reached over 1 million users<\/strong> within the first three months.<\/li>\n
        • bibiotic<\/strong> launched its sales across Romania.<\/li>\n
        • bibiotic successfully positioned itself as a reliable and high-quality gut health brand, gaining the trust of local consumers and establishing a strong foundation for future growth.<\/li>\n<\/ul>\n

          [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”526049″][vc_column width=”1\/1″][vc_single_image media=”85004″ media_width_percent=”100″ uncode_shortcode_id=”117078″][vc_single_image media=”85006″ media_width_percent=”100″ uncode_shortcode_id=”194507″][vc_single_image media=”85008″ media_width_percent=”100″ uncode_shortcode_id=”100135″][vc_single_image media=”85010″ media_width_percent=”100″ uncode_shortcode_id=”203876″][vc_single_image media=”85012″ media_width_percent=”100″ uncode_shortcode_id=”730868″][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_empty_space empty_h=”2″][vc_row_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_delay=”100″ width=”1\/1″][vc_custom_heading text_weight=”500″ separator_color=”yes” separator=”yes” css_animation=”bottom-t-top” animation_delay=”100″]Team[\/vc_custom_heading][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”874757″]Account Management:<\/strong> Yana Logofetova<\/p>\n

          Digital Marketing:<\/strong> Natalia Kirilova<\/p>\n

          Design:<\/strong> Alexandra Dimitrova, Kristian Georgiev, Todor Kyurkchiev<\/p>\n

          Content Management:<\/strong> Lora Traykova<\/p>\n

          Production:<\/strong> Valentin Todorov[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”4″ overlay_alpha=”100″ gutter_size=”100″ style=”inherited”][vc_column width=”1\/4″][vc_single_image media=”85014″ media_width_percent=”55″ alignment=”center” css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”987702″][\/vc_column][vc_column width=”1\/2″][vc_progress_bar values=”%5B%7B%22label%22%3A%22%D0%9A%D0%BE%D0%BD%D1%82%D0%B5%D0%BD%D1%82%20%D0%BC%D0%B5%D0%BD%D0%B8%D0%B4%D0%B6%D0%BC%D1%8A%D0%BD%D1%82%22%2C%22value%22%3A%22100%22%2C%22bar_color_type%22%3A%22uncode-palette%22%2C%22bar_color%22%3A%22color-162357%22%2C%22bar_color_solid%22%3A%22%23ff0000%22%2C%22back_color_type%22%3A%22uncode-palette%22%2C%22back_color_solid%22%3A%22%23ff0000%22%7D%2C%7B%22label%22%3A%22%D0%94%D0%B8%D0%B3%D0%B8%D1%82%D0%B0%D0%BB%D0%B5%D0%BD%20%D0%BC%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%22%2C%22value%22%3A%22100%22%2C%22bar_color_type%22%3A%22uncode-palette%22%2C%22bar_color%22%3A%22color-162357%22%2C%22bar_color_solid%22%3A%22%23ff0000%22%2C%22back_color_type%22%3A%22uncode-palette%22%2C%22back_color_solid%22%3A%22%23ff0000%22%7D%2C%7B%22label%22%3A%22%D0%94%D0%B8%D0%B7%D0%B0%D0%B9%D0%BD%20%22%2C%22value%22%3A%22100%22%2C%22bar_color_type%22%3A%22uncode-palette%22%2C%22bar_color%22%3A%22color-162357%22%2C%22bar_color_solid%22%3A%22%23ff0000%22%2C%22back_color_type%22%3A%22uncode-palette%22%2C%22back_color_solid%22%3A%22%23ff0000%22%7D%2C%7B%22label%22%3A%22%D0%92%D0%B8%D0%B4%D0%B5%D0%BE%D0%BE%D0%B1%D1%80%D0%B0%D0%B1%D0%BE%D1%82%D0%BA%D0%B0%22%2C%22value%22%3A%22100%22%2C%22bar_color_type%22%3A%22uncode-palette%22%2C%22bar_color%22%3A%22color-162357%22%2C%22bar_color_solid%22%3A%22%23ff0000%22%2C%22back_color_type%22%3A%22uncode-palette%22%2C%22back_color_solid%22%3A%22%23ff0000%22%7D%5D” css_animation=”bottom-t-top” animation_delay=”100″ bar_color=”accent” units=”%”][\/vc_column][vc_column width=”1\/4″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”421615″]Client:<\/strong> bibiotic
          \nDate: <\/strong>Campaign 2024[\/vc_column_text][uncode_share layout=”multiple” bigger=”yes” css_animation=”bottom-t-top” animation_speed=”600″ title=”\u0421\u043f\u043e\u0434\u0435\u043b\u0438 \u0432:”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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