{"id":85163,"date":"2024-12-12T15:37:18","date_gmt":"2024-12-12T13:37:18","guid":{"rendered":"https:\/\/digital-marketing.bg\/portfolio\/bostik\/"},"modified":"2024-12-12T15:37:19","modified_gmt":"2024-12-12T13:37:19","slug":"bostik","status":"publish","type":"portfolio","link":"https:\/\/digital-marketing.bg\/en\/portfolio\/bostik\/","title":{"rendered":"Bostik"},"content":{"rendered":"

[vc_row row_height_percent=”50″ override_padding=”yes” h_padding=”2″ top_padding=”7″ bottom_padding=”7″ back_image=”85139″ back_position=”center center” parallax=”yes” kburns=”yes” overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”183460″][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_custom_heading auto_text=”yes” text_color=”color-xsdn” heading_semantic=”h3″ text_size=”h1″ text_weight=”700″ sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ text_uppercase=”” uncode_shortcode_id=”935801″ text_color_type=”uncode-palette”]Art New Vision<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”0″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited”][vc_column column_width_percent=”100″ position_horizontal=”left” align_horizontal=”align_center” gutter_size=”4″ style=”light” overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ text_weight=”500″ text_space=”fontspace-781688″ css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”267021″]
\n <\/p>\n

Mamut \u2013 Digital Campaign for the Product on the Bulgarian Market<\/h3>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_delay=”100″ width=”1\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”152541″]Client:<\/strong>\u00a0Bostik
\nCountry:<\/strong> Bulgaria
\nMarket:<\/strong>\u00a0B2C
\nSector: <\/strong>Construction \/ Chemistry[\/vc_column_text][uncode_share layout=”multiple” bigger=”yes” css_animation=”bottom-t-top” animation_speed=”600″ title=”\u0421\u043f\u043e\u0434\u0435\u043b\u0438 \u0432:”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”139556″]
\nTask: <\/strong>Bostik produces adhesives for both industries and end consumers, serving a wide range of markets such as construction, packaging, high-tech products, hygiene items, DIY, and many more globally. As part of the Arkema group, a company committed to developing innovative materials for a more sustainable world, Bostik creates unique products. They approached us to launch a digital campaign aimed at informing Bulgarian consumers about the advantages of their assembly adhesive Mamut, known for its exceptional strength and versatility.
\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon position=”left” icon=”fa fa-presentation” icon_color=”color-162357″ size=”fa-3x” text_size=”h4″ text_weight=”500″ css_animation=”bottom-t-top” animation_delay=”100″ align=”left” title=”Solution” uncode_shortcode_id=”179676″ icon_color_type=”uncode-palette”][\/vc_icon][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”816014″]We developed a creative advertisement that highlighted the features of Mamut adhesive using a combination of striking visual and textual elements. The silhouette of a mammoth symbolizes the adhesive’s extraordinary strength and power, reinforced by the slogan “The Strength of a Mammoth.” The phrase “Bonds everything quickly and firmly” emphasizes its efficiency and reliability across various materials. Visual icons and text accentuated key technologies such as HD Polymer Technology and its instant bonding feature, a core characteristic of the product. Bright colors and emphasized words like “bonds instantly” and “bonds firmly” attract attention, while the message “Bonds all materials” clearly demonstrates the adhesive\u2019s versatility. This design effectively conveys the image of a powerful, reliable, and highly efficient product.<\/p>\n

The digital campaign we developed and executed included a variety of communication channels: social media, banner ads, video advertisements, YouTube ads, and CTV advertising.<\/p>\n

On social media, where competition for attention is intense, with the client, we noted that the campaign\u2019s creative vision, combined with a clear message and focus on benefits, increased both visibility and product sales. We created a series of posts, including a question-and-reward game, to engage users in different ways, maintain interest in the product, and track its presence in various cities across the country through specially organized marketing events in stores.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon position=”left” icon=”fa fa-happy” icon_color=”color-162357″ size=”fa-3x” text_size=”h4″ text_weight=”500″ css_animation=”bottom-t-top” animation_delay=”100″ align=”left” title=”Results”][\/vc_icon][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”102774″]The campaign delivered excellent results not only in Bulgaria. Bostik recognized the media efficiency as one of the best globally, surpassing results in significantly larger markets across Europe and beyond.<\/p>\n

Loyal consumers of the brand in Bulgaria increased their affinity for the brand, which naturally reflected in the reported sales.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”526049″][vc_column width=”1\/1″][vc_single_image media=”85141″ media_width_percent=”100″ uncode_shortcode_id=”167321″][vc_single_image media=”85143″ media_width_percent=”100″ uncode_shortcode_id=”140350″][vc_single_image media=”85145″ media_width_percent=”100″ uncode_shortcode_id=”199489″][vc_single_image media=”85147″ media_width_percent=”100″ uncode_shortcode_id=”136407″][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_empty_space empty_h=”2″][vc_row_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_delay=”100″ width=”1\/1″][vc_custom_heading text_weight=”500″ separator_color=”yes” separator=”yes” css_animation=”bottom-t-top” animation_delay=”100″]Team[\/vc_custom_heading][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”994748″]<\/p>\n

Account management:<\/strong>\u00a0\u041d\u0430\u0442\u0430\u043b\u0438\u044f \u041a\u0438\u0440\u0438\u043b\u043e\u0432\u0430<\/span><\/span><\/p>\n

Digital Manager:<\/strong> Yana Logofetova<\/p>\n

Design:<\/strong> Todor Kyurkchiev and Kristian Georgiev<\/p>\n

Content Management:<\/strong> Lora Traykova
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\nDate:<\/strong> 2021[\/vc_column_text][uncode_share layout=”multiple” bigger=”yes” css_animation=”bottom-t-top” animation_speed=”600″ title=”\u0421\u043f\u043e\u0434\u0435\u043b\u0438 \u0432:”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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