{"id":78207,"date":"2019-06-20T13:30:44","date_gmt":"2019-06-20T13:30:44","guid":{"rendered":"https:\/\/digital-marketing.bg\/portfolio\/delonghi\/"},"modified":"2023-06-20T12:20:55","modified_gmt":"2023-06-20T09:20:55","slug":"delonghi","status":"publish","type":"portfolio","link":"https:\/\/digital-marketing.bg\/en\/portfolio\/delonghi\/","title":{"rendered":"DeLonghi"},"content":{"rendered":"

[vc_row row_height_percent=”50″ override_padding=”yes” h_padding=”2″ top_padding=”7″ bottom_padding=”7″ back_image=”76661″ back_position=”center center” parallax=”yes” kburns=”yes” overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_custom_heading auto_text=”yes” text_color=”color-xsdn” heading_semantic=”h3″ text_size=”h1″ text_weight=”700″ sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ text_uppercase=””]DeLonghi<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”0″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited”][vc_column column_width_percent=”100″ position_horizontal=”left” align_horizontal=”align_center” gutter_size=”4″ style=”light” overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_empty_space empty_h=”2″][vc_custom_heading text_size=”h1″ text_weight=”500″ text_space=”fontspace-781688″ css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”191090″]<\/p>\n

Reach up to 90,000 fans with only $ 10 budget<\/h3>\n

Mini-game for Delonghi Facebook page<\/a><\/h3>\n

[\/vc_custom_heading][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_delay=”100″ width=”1\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″]Client:<\/strong> DeLonghi
\nCountry:<\/strong> Bulgaria
\nMarkets:<\/strong> B2C
\nArea:<\/strong>Small household appliances
\n<\/strong>[\/vc_column_text][uncode_share layout=”multiple” bigger=”yes” css_animation=”bottom-t-top” animation_speed=”600″ title=”\u0421\u043f\u043e\u0434\u0435\u043b\u0438 \u0432:”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″]Task<\/strong>: Delonghi is undoubtedly one of the leaders in the production of coffee machines and coffee machines. Their Distributor for Bulgaria \u2013 TESY Ltd. Entrusted us with the maintenance of the facebook page of the brand. We found a well-maintained page with nearly 30,000 fans, which, unfortunately, was not active in the past two years, and Delonghi is definitely a brand that has something to show and how to stake its audience. One of the initiatives we did was to run a mini-game aimed at raising the brand\u2019s brand awareness.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_row_inner][vc_column_inner width=”1\/4″][vc_icon position=”left” title_aligned_icon=”yes” icon=”fa fa-happy” icon_color=”color-162357″ size=”fa-3x” text_size=”h4″ text_weight=”500″ css_animation=”bottom-t-top” animation_delay=”100″ align=”left” title=”\u0420\u0435\u0448\u0435\u043d\u0438\u0435\u0442\u043e”][\/vc_icon][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″]The idea was to use the Easter holiday to make people part of the brand concept \u2013 to enjoy an exclusive coffee experience. We decided not to hinder people and the client himself, so we did a simple job asking a simple question: \u201cWhat do you prefer to drink in the morning:\u00a0Espresso or Cappuccino<\/strong>?\u201d The goal, on the one hand, was for the audience to answer their favorite beverage to participate in the mini-prize lottery. On the other hand, our goal was to do little research to help the company\u2019s sales team better understand the needs of consumers. We left office on Friday \u2013 April 14 (the first day of Easter holidays). Due to the Facebook algorithm, we let the post register organic growth by constantly monitoring its behavior. Only on the third day of the holidays, due to the gradual decrease in the organic reach of the campaign, we sponsored the post with a budget of $ 10.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-162357″ css_animation=”bottom-t-top” animation_delay=”100″ el_height=”2 px”][vc_row_inner][vc_column_inner width=”1\/4″][vc_icon position=”left” icon=”fa fa-presentation” icon_color=”color-162357″ size=”fa-3x” text_size=”h4″ text_weight=”500″ css_animation=”bottom-t-top” animation_delay=”100″ align=”left” title=”\u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u044a\u0442”][\/vc_icon][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″]The result was extremely good:<\/p>\n

    \n
  • The post reached 93,917 fans;<\/li>\n
  • 75 769 fans were reached through the game organically;<\/li>\n
  • 18,039 fans were reached with paid advertising;<\/li>\n
  • The post had 1,370 shares;<\/li>\n
  • 1,414 people had answered their favorite coffee drink;<\/li>\n
  • 1 231 people liked the post.<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_single_image media=”76668″ media_width_percent=”100″ css_animation=”bottom-t-top”][vc_row_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_delay=”100″ width=”1\/1″][vc_custom_heading text_weight=”500″ separator=”yes” separator_color=”yes” css_animation=”bottom-t-top” animation_delay=”100″]Team[\/vc_custom_heading][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″]Concept:<\/strong> Ivayla Radenkova<\/p>\n

    Design:<\/strong> Todor Staynov<\/p>\n

    Advertising:<\/strong> Natalie Kirilova[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”4″ overlay_alpha=”100″ gutter_size=”100″ style=”inherited”][vc_column width=”1\/4″][vc_single_image media=”76495″ media_width_percent=”55″ alignment=”center” css_animation=”bottom-t-top” animation_delay=”100″][\/vc_column][vc_column width=”1\/2″][vc_progress_bar values=”%5B%7B%22label%22%3A%22%D0%9C%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%22%2C%22value%22%3A%22100%22%2C%22bar_color%22%3A%22color-162357%22%7D%2C%7B%22label%22%3A%22%D0%A1%D0%BE%D1%86%D0%B8%D0%B0%D0%BB%D0%BD%D0%B8%20%D0%BC%D0%B5%D0%B4%D0%B8%D0%B8%20%22%2C%22value%22%3A%22100%22%2C%22bar_color%22%3A%22color-162357%22%7D%2C%7B%22label%22%3A%22%D0%9C%D0%B5%D0%B4%D0%B8%D1%8F%20%D0%BC%D0%BE%D0%BD%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D0%BD%D0%B3%22%2C%22value%22%3A%22100%22%2C%22bar_color%22%3A%22color-162357%22%7D%5D” css_animation=”bottom-t-top” animation_delay=”100″ bar_color=”accent” units=”%”][\/vc_column][vc_column width=”1\/4″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″]Client:<\/strong>\u00a0Delonghi Bulgaria
    \nDate: <\/strong>April, 2017[\/vc_column_text][uncode_share layout=”multiple” bigger=”yes” css_animation=”bottom-t-top” animation_speed=”600″ title=”\u0421\u043f\u043e\u0434\u0435\u043b\u0438 \u0432:”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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