{"id":78009,"date":"2019-06-19T11:40:59","date_gmt":"2019-06-19T11:40:59","guid":{"rendered":"https:\/\/digital-marketing.bg\/portfolio\/balkanservices\/"},"modified":"2023-06-20T12:10:50","modified_gmt":"2023-06-20T09:10:50","slug":"balkanservices","status":"publish","type":"portfolio","link":"https:\/\/digital-marketing.bg\/en\/portfolio\/balkanservices\/","title":{"rendered":"BalkanServices"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_image=&#8221;75615&#8243; back_position=&#8221;center center&#8221; parallax=&#8221;yes&#8221; kburns=&#8221;yes&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading auto_text=&#8221;yes&#8221; text_color=&#8221;color-162357&#8243; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;700&#8243; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; text_uppercase=&#8221;&#8221;]<span style=\"color: #000000;\">Balkan Services<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; text_weight=&#8221;500&#8243; text_space=&#8221;fontspace-781688&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<\/p>\n<h3>Improving the usability of Balkan Services\u2019s Internet page<\/h3>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=&#8221;color-162357&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; el_height=&#8221;2 px&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; width=&#8221;1\/3&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<strong>Client:\u00a0<\/strong> Balkan Services<\/p>\n<p><strong>Country:<\/strong> Bulgaria<\/p>\n<p><strong>Markets:<\/strong> B2B<\/p>\n<p><strong>Area:<\/strong>Business services and Software[\/vc_column_text][uncode_share layout=&#8221;multiple&#8221; bigger=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;600&#8243; title=&#8221;\u0421\u043f\u043e\u0434\u0435\u043b\u0438 \u0432:&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;191305&#8243;]<strong>Task: <\/strong>How to develop an <a href=\"https:\/\/digital-marketing.bg\/en\/web-development\/\">Internet page<\/a>, which represents completely the complicated relationships between the separate services and technologies, which the software integrator Balkan Service offers and how the corporative page to become an etalon for each client, implementing ERP, CRM and BI software systems.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=&#8221;color-162357&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; el_height=&#8221;2 px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-presentation&#8221; icon_color=&#8221;color-162357&#8243; size=&#8221;fa-3x&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; align=&#8221;left&#8221; title=&#8221;The solution&#8221;][\/vc_icon][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]When we took over the project, the client within 2 years and with no limited budget and resources, had made their way to structure the assignment and to present good background information to his web developer &#8211; one of the leading web agencies eDesign. The result was the development of a website, which reflected a small part of the client\u2019s complicated business, but wasn\u2019t showing the company\u2019s experience and was not contributing to the sales team optimally.<\/p>\n<p>We started the project with detailed research of the business structure and the web pages of the leading integrators in the world. We had detailed professional interviews with over 10 of the company managers and got thoroughly acquainted with the advantages, which Balkan Services\u2019 clients possess. Last but not least, we put ourselves into the shoes of those who will use the site and looked at it with their eyes \u2013 the way that they will search information and what do they expect to see.<\/p>\n<p>As a result, we developed completely new pattern for presenting the information, which corresponded to the basic requirements of the client and the customers:<\/p>\n<ul>\n<li>to turn the web site into powerful platform for identifying and attracting new clients (that\u2019s why our solution was to make each page a landing one and to have Call-To-Action);<\/li>\n<li>to structure the information in a way that people will be looking for it (we brought to front the problems which are resolved by introducing the software, the industries, in which the potential clients are working, the technologies that are put into use, the services, which Balkan Services could offer);<\/li>\n<li>We structured the text information (the themes, size of the text, key words, links, references and so on);<\/li>\n<li>We developed the wire-frames, by which the web developers, in the face of eDesign, to develop the site.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=&#8221;color-162357&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; el_height=&#8221;2 px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-happy&#8221; icon_color=&#8221;color-162357&#8243; size=&#8221;fa-3x&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; align=&#8221;left&#8221; title=&#8221;The result&#8221;][\/vc_icon][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<\/p>\n<p style=\"text-align: left;\">The new Balkan Services\u2019 web site has all the preconditions to turn into one of the best on the local market, regarding the way of presenting information in the area of software integrators of ERP, CRM and BI solutions.<\/p>\n<p style=\"text-align: left;\">The huge amount of information is provided in an intuitive way, corresponds to the needs of both the different departments of the company and the needs of the customers.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_image=&#8221;75615&#8243; back_repeat=&#8221;no-repeat&#8221; back_attachment=&#8221;fixed&#8221; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;5&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_weight=&#8221;500&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]Team[\/vc_custom_heading][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<strong>Account manager:<\/strong> Natalia Kirilova<\/p>\n<p><strong>UX:<\/strong> Natalia Kirilova, Todor Staynov<\/p>\n<p><strong>Content:<\/strong> Natalia Kirilova<\/p>\n<p><strong>Web design:<\/strong> eDesign<\/p>\n<p style=\"font-weight: 400;\"><strong>SEO:<\/strong> Natalia Kirilova, Valentin Todorov<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;100&#8243; style=&#8221;inherited&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;75616&#8243; media_width_percent=&#8221;50&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_progress_bar values=&#8221;%5B%7B%22label%22%3A%22%D0%9C%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%20%22%2C%22value%22%3A%22100%22%2C%22bar_color%22%3A%22color-162357%22%7D%2C%7B%22label%22%3A%22SEO%22%2C%22value%22%3A%22100%22%2C%22bar_color%22%3A%22color-162357%22%7D%2C%7B%22label%22%3A%22%D0%A1%D1%8A%D0%B7%D0%B4%D0%B0%D0%B2%D0%B0%D0%BD%D0%B5%20%D0%BD%D0%B0%20%D1%81%D1%8A%D0%B4%D1%8A%D1%80%D0%B6%D0%B0%D0%BD%D0%B8%D0%B5%20%22%2C%22value%22%3A%22100%22%2C%22bar_color%22%3A%22color-162357%22%7D%5D&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; bar_color=&#8221;accent&#8221; units=&#8221;%&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<strong>Client:<\/strong>\u00a0Balkan Services<br \/>\n<strong>Date: <\/strong>2016[\/vc_column_text][uncode_share layout=&#8221;multiple&#8221; 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