Video Contеnt for Facebook : the mandatory elements to keep in mind

Video is among the most liked formats on Facebook. It works very well for the brands: it reaches more people at a lower cost and with greater engagement. However, developing a professional video for Facebook has its subtleties and we will share some of them here.

The best video for Facebook is what was thought to be used on Facebook  

Exactly. As long as you can afford it, when you create your video, keep in mind that it will be broadcast on the social network and develop it properly. Using television videos online is not always a good idea. Think at least about the size.

Use short videos

The standard for short video is 6 seconds, so-called bumber and data show that over 86% of users watch the videos on average until sacred 6 seconds. To develop such a video, you can use the two most massive formats – either a giff file (even with animated pictures) or a micro video that you have assembled for longer.

Use a non-standard format

How about vertical video. It sounds interesting and makes your users look and / or amazed. In vertical format, you can also tell a longer story or two stories one below the other. At the same time, this format fits super easily into Facebook’s favorite Stories format.

Show off your brand in the first three seconds

Big brands know this, and when designing their video campaigns, they always bet on the logo, colors or elements that distinguish them within the first three seconds. As we told you above, many users will not look after that.
Showing your brand right from the start of the video is an incentive for your most ardent fans to look content to the end.

Develop super like thumbnails

This is the first vision your users will see. You only have a second here. Develop a vision that is bright and clear, avoiding any blurred vision. Use contrasting colors that distinguish your brand and associate with it.

You have a hero, use it

The visions that people have are far superior to those lacking the human factor. Therefore, if you have a character, influencer, or character that you use, insert it into your video and, if possible, within the first seconds.

Use the speaker

People on social media love the dynamic. Do not stagnate in any frame as important as it is to you. Be bold, dynamic, distinctive. A few frames per second can be a lot of TV advertising, but one frame in 2-3 seconds is super slow by standard on Facebook advertising.

Use titles

Don’t wait for the end to show your main message. You can start with it. Write it in capital letters and tell what you want people to feel and feel. Big captions are well received on social media simply because they are viewed on a small screen (another reason for not using the video from your TV ad directly).

Turn on the sound

Sound is a natural complement to good video advertising. Incorporate it into your vision. By default, the sound must be played by the user. Use distinctive sound that is associated with your brand. If possible, write down a voyage over to supplement the message. It is the consumer who decides whether to hear them or not, and what is better than that.

Show off your product at the beginning

Facebook people have no time to wonder what you have to offer them. Be too clear – show your product, write it in words, voice it. Everything should happen quickly, easily and intuitively to leave at least some trace in the users.

Show what you expect from your users

And here you are direct – you want to buy, visit, view. Tell people once in the text to the post and other dumb in the video what you expect from them. The better the so-called call-to-action, the stronger your ad.

Promote

Every good corporate video on Facebook needs support. Unfortunately, this is the current platform algorithm. Set aside a budget to sponsor your video as well.
If you want other tips on how to improve the performance of your online advertising, we are here.