Several Advantages Of Programmatic Advertising
DSP (demand-side-platform) is a software solution that is used to broadcast programmatic advertising. Simply put, this is the platform where customers enter and manage their advertising, something like a better version of Google Ads.
Major global brands are increasingly resorting to purchasing and installing their own DSP. However, managing such a platform is not always easy and inexpensive, which is why more clients prefer to outsource agencies.
For marketing and digital managers, in this case it is more important to understand some of the major benefits of DSP platforms.
Real-time-bidding
DSPs allow advertisers to bid in real time. This makes quick changes and updates to improve ad performance. The larger your budget, the more important it is to have full control over the time that changes will occur.
One place to manage your ads
Working with DSP has another major benefit – you only work from one platform, but you can buy and broadcast your ads on multiple AdExchange servers. That is, you have more inventory that you can reach in less time. Also, the fact that DSP optimizes your campaign management time is not an understatement.
Ability to access larger inventory
With programmatic solutions, as mentioned before, you can access huge inventory worldwide (much more than standard Google Ads, for example). This allows you to reach more users at the right time and place. It is essential here to what extent the programmatic platform you use is connected to the respective SSPs (publisher servers).
Manage campaigns faster
If you are a large company, or one that works with multiple publishers, programmatic platforms allow you to streamline the process and manage your plans, requests and campaigns from one place, whether it is so-called. open market or for private markets. This fact saves you a lot of time and communication.
More precise targeting
This is one of our favorite features. Quality programmatic platforms allow you to work with multiple types of data. This makes your campaigns better targeted and therefore more effective.
Unified real-time reports
Again, unlike Google Ads, here you can get detailed, real-time reports for every single impression delivered by your account. If for some reason your account does not have an option for this feature, consider how much we are talking about a programmatic solution …
Greater openness, the so-called transparency transparency
One of the biggest advantages of programmatic ad buying and quality DPS, respectively, is transparency. Your account gives you many options to get up-to-date information not only on the positioning of each impression, but also on the allocation of budgets and fees to individual participants.
More options for managing your budgets
There are also many ways to spend your budget. You can work in parallel with different options – determining how to bid, set or not ceiling your daily budget or overall campaign budget, say how much you want to pay for different audiences and positions, etc.
More precise control of display frequency
You can determine not just how many times your ad is displayed, but even on which site, at what part of the day, and at what frequency.
Advanced brand safety Brand safety
One of the most valuable features of DPS platforms when it comes to large customers is the Brand Safety – that is, to ensure that your ad will appear where you want it, and more importantly, not to show where you do not want it. Under good management, you can limit your ads to a lot of inappropriate positions, apps, sites, content, audiences, etc. It’s not to be underestimated that you also have many more options to stop bots and any attempts at abuse.
Why choose us for your digital campaigner:
– – experience in programmatic advertising since 2015;
– managing your own programmatic account from 2017;
– organizer of the conference The Battle for Programmatic (Sofia, Bulgaria);
– speakers at IAB digital breakfast on programmatic advertising;
– tens of millions of programmatic impressions delivered in over 15 countries in Europe and Asia.
