How your brand can reach 6.7 billion smartphone users worldwide
Do you know someone who doesn’t have a cell phone or a smartphone? Such people are increasingly rare. We learn everything we need to know and everything we are interested in from our mobile phones. Therefore, marketing specialists cannot ignore them in their campaigns.
In fact, marketers have already developed ideas focused on mobile devices, which come under the phrase – mobile-first, e.g. ideas that are applicable first to the small screens of our phones or tablets. Through mobile marketing, brands can connect with their consumers on a more personal and intuitive level, allowing them to deliver personalized content and experiences.
The first smartphone appeared only 15 years ago, but today they simply dominate the mobile phone market. In 2023, according to global statistics, there will be over 6.7 billion smartphone users worldwide.
How do we get to them?
Let’s take a look at some powerful mobile marketing strategies.
Strategies for successful mobile marketing
Responsive web design
Develop a responsive website that enables a comfortable, fast and intuitive user experience regardless the device size. A mobile-friendly website is vital because very few users would waste their time with websites that are slow or strain the eyes and experience. Reduce the number of pop-ups and annoying ad formats for mobile phones. Also reduce the number of redirects within the site itself. Choose photos with an appropriate format. This is the main part of mobile site optimization.
Content optimized for mobile devices
Mobile-friendly content should match user preferences. Focus on short paragraphs and attractive visuals to grab their attention. Readability is also paramount, so use larger fonts, break up text with subheadings, and use bullet points/sub-dots in the paragraphs. Follow the mobile layout to create content. Don’t forget vertical photos and videos!
Location based targeting
Target your customers based on their geographic location using personalized offers, promotions and notifications via push notifications and SMS. This form of personalized marketing will increase conversion rates and further enhance customer engagement.
Mobile apps
Mobile apps aren’t a must-have for every business, but if they’re smart enough and user-friendly, they can win customers over in the long run. Through the mobile app, you can provide a dedicated space for users to interact with your brand through a personalized and intriguing experience.
You can rely on targeted notifications, rewards, and other interactions through gamification, as well as exclusive offers to keep your customers engaged with your brand. Don’t forget something very important – if you are creating a mobile application, bet on universality and compatibility with as many operating systems as possible.
SMS marketing
The easiest way to contact your customers is through SMS marketing, but for this you need to get their express consent first. Next, you need to come up with intriguing content or exclusive offers. Otherwise, customers may perceive this marketing as intrusive or spam. Send short and to the point messages with a call-to-action button.
You can learn more about SMS marketing in our article – 3 ways to use Viber in your communication
Mobile advertising
Use mobile advertising platforms like Google Ads and social media ads to focus on precisely targeting mobile users. Use mobile-optimized ad formats to increase visibility and engagement.
Mobile payments
As mobile usage continues to grow, consumers are increasingly paying through mobile devices, and especially through their phones. Integrating mobile payment methods, such as mobile wallets or in-app purchases, can simplify the payment process and improve the user experience. It’s a good idea to offer popular mobile payment options like Apple Pay, Google Pay, or PayPal with the ability to securely save the customer’s payment details as a future convenience.
What are the current trends in mobile marketing?
Here are some interesting trends in mobile marketing 2023.
Voice search optimization
The rise of virtual assistants and smart speakers has led to the popularity of voice search. Therefore, you need to optimize your website and content for voice search as well. By using natural language and relevant keywords, you can improve your visibility and attract more users who will find you through voice search.
Video marketing
As mobile devices become the primary platform for video content consumption, video marketing is booming. Creating engaging video content that speaks directly to your target audience can increase brand awareness, increase engagement and drive conversions.
Augmented reality
Augmented reality (AR) is attractive to marketers due to its growing popularity among Internet users who access these digital spaces through their mobile phones.
Why is it good to bet on mobile marketing?
The most important advantage of mobile marketing is that you reach many more potential customers seamlessly, i.e. you have a greater reach. We should also not forget that through mobile devices (especially mobile phones) you can create a personalized experience for your potential customers by sending them personally selected content, recommendations and offers. You could also increase the level of engagement of your customers by communicating directly with them in real time. This personalized approach and overall positive user experience fosters deeper connections, deepening brand loyalty and leading to direct sales.
As mobile usage continues to dominate the digital landscape, implementing mobile marketing strategies can improve user experience, increase engagement and drive conversions. We can help you create a powerful mobile marketing strategy and help you execute it to leave the competition behind by not only reaching your target audience, but also creating close and mutually beneficial contacts with them.
