We offer comprehensive services for developing digital products to be used in our own or foreign online environments, including the implementation of corporate design in production and its use in a variety of digital tools to meet the needs of your communication goals. Innovative or provenly validated digital materials support the overall look of your campaign and increase its effectiveness and confidence in your brand. We pay special attention to each format individually, preserving your identity, and thus we can focus on different important aspects of your brand or product, depending on the environment in which your future promotions will be used.

We study technology innovations in marketing and advertising in various fields, such as construction, pharmacy, heavy and light industry, B2B & B2C, and implement them in the implementation of your campaigns. Our team will keep track of technological trends and will always advise you on how and why you can best use technology in your campaigns and communication materials. We translate the computer language into the marketing language, implement it in an individual way in your strategy and online advertising, and then do everything in a user-friendly language.

The video format is gaining more popularity in ad and organic formats across all digital platforms. This phenomenon is not accidental – it is closely related to the dynamic and changing behaviour of users on social media networks, websites and online points of communication.

Video productions are a valuable tool for every business and the opportunity to present your company or product in a quick, beautiful and elegant way with the most important information and creative message to your potential or current customers. The implementation of different formats and content in the marketing strategy, including video, allows for better comprehensive targeting and positioning to the audience in the most relevant way possible. Video productions as part of the marketing strategy are a key and emblematic moment in the development of digital advertising in Bulgaria as well as in the world. So do not miss out on that trend and let us find the right way for a video message to your customers.

By setting goals for new video production, our team will approach your project with the necessary understanding and marketing knowledge so that the end result can fully meet your company’s requirements. Our extensive and long-term experience in creating unique video content is the key to the high quality of each video production we make. Whether the video is designed for digital marketing, television, or presentation, we always use state-of-the-art technology, high-end equipment and innovative methods and techniques to deliver the ultimate results.
At the core of the technologies we use are the trends in video production and video recording. Based on them, we upgrade our skills, strategies, techniques and programs we work with. Above all, modern technologies and the opportunities they offer to Bulgarian advertisers have a major influence. The equipment with which video footage is made is at the highest level. Cameras, lighting, sound, and even drones – are an integral part of the technical training our team has to make your video even more exciting and memorable.
The first stage of the technical specifications is to create a clear scenario for our team to be guided during video production. It includes the goals, interests, and the message to the target audience. During the filming day, our video production team takes and adjusts all the equipment, prepares and organizes the place where the footages will be taken. Leading to the advertiser’s scenario and technical requirements and wishes, raw videos are made to meet the requirements. The next stage is for our graphic designers and video designers, as well as programmers to bring together all the frames, according to the agreed and approved requirements, to add an elegant finish like text, design, animations, etc. to get to the final video product.

The success of a video production is measured in several stages. Above all, it is important that the whole story and message of the video is properly transferred and based on the marketing objectives set in the initial video planning. The second step is for users to take a specific action, measured by increasing sales, leads, and other measures that are important to your company. That is why creating a video production is not a stereotypical process that can be neglected. It is important to measure the use of your digital marketing activities, and video production is a trend that will build a strong image in front of your audience, bringing positive benefits to your business.

In modern digitization, the widespread use of different types of applications is increasing rapidly. Some apps are for mobile devices, such as tablets and phones, while others are used as a tool for engaging users online. These are the exact applications that the developers team in the advertising agency Digital Marketing Group are creating.

Custom applications for online social media implementation are brand’s own platform where a type of game is programmed and the possibilities are unlimited – questions can be asked about the brand and people have to respond, whether with open or closed answers or doing something else as an action that can then be measurable and engage the audience with the given brand.

Each app can be installed on the business page of the social media platform Facebook and also it can be developed on a separate subpage or landing page. The environment in which the app can be installed and used is determined by the goals – whether it is a feature set at the campaign level or as a permanent extra app for users. This is a useful tool which brands can successfully enhance the interest and recognition among the right audience.

At Digital Marketing Group you will find a team of specialists who have a detailed focus on the development and programming various platforms and applications for digital advertising purposes. Our goal as a digital agency is always to provide optimal solutions that are attractive, interesting and useful for the audience they are presented to, and to meet the set business goals.
The people on the team who are directly responsible for the overall application process will always find a unique approach and strategic proposals for optimal project implementation. You can rely on always getting interesting ideas, high-class service, excellent performance and monitoring of the whole process.

When creating digital applications for online advertising, it is important to define the purpose and the nature of the application itself, in order to determine the technical characteristics needed for the successful programming of each application. Our team has experience throughout the years with various platforms that allow for easy adaptation of design and content as well as subsequent installation. Depending on the degree of complexity and levels of interaction inside the application, our team can build any app from scratch. This allows considerably greater freedom in action as functionalities, but it is important to emphasize that the time for implementation of such project becomes much longer over time. We like to optimize workflows in every way possible, and we know that the earlier the strategic steps are taken, the sooner we will be able to finish the project.

Successful implementation of the application ensures an exciting experience for users who use it. By including various apps in the form of engaging games, each brand guarantees increased interest and significantly increases awareness of their products or services.

Media management is a significant part of the work at Digital Marketing Group. We are having expertise and thus we are working with all digital and almost all of the traditional media as TV commercial, radio ads, OOH, etc..

When we plan to increase sales to our customers through marketing and advertising strategies, we always discuss options to reach out to a more wider and accurate audience. For some businesses, this is a million people, for others – just a few persons. Therefore, it is important to pay close attention to the types of users as well as the channels to be used in the marketing mix to achieve the optimal set goals.

Media advertising is among the most important elements of the process of branding and sales. If necessary, we incorporate it as an integral part of the marketing mix to build a meaningful image of the brands we manage. The strength of media advertising is the ability to present a unified vision and message across different channels, or to be presented to each audience in a personalized way, in order to better communicate and to be relevant to the needs of the target audience. Each media environment has its own specific requirements. On the one hand, they can be purely technical, such as format, size, or duration; on the other, everyone has its own personality, and this also determines the way in which creatives are accepted and in the way people interact with them. Media planning requires a complex analysis of the business, as well as a comprehensive overview of the current state of each media, as the business goals should also be transferable to the right point of media communication.

Our team, having accumulated extensive experience in planning and buying a variety of media formats in online and non-online environments, can offer a media strategy that is responsive to your needs and is effective for your investment.

We always aim to optimize the investment that our clients do in order to achieve measurable, transparent results at the end of each campaign. If you are not sure which media or channel is right for your business, we will help you as a strategic partner to show your strengths to the right audience according to their online behavior patterns.